About

Hey, it’s Wes. This blog is an informal place where I riff and share what I’m learning.

I feel fortunate to do what I love. My days are spent working on growth, operations, and product at Seth Godin’s altMBA. In my free time, I dabble in Brazilian jiu ijtsu, eat almond croissants, and spend too much time in bookstores.

PS Drop me a line at wes [at] weskao [dot] com

PPS To get my new articles before everyone else, sign up (free): bit.ly/weskaoblog

TALKS AND INTERVIEWS

10K Hours podcast

Stanford d.school interview

Lean Startup Conference 2015 speaker

A Q&A with the Director of Seth Godin’s altMBA

 

SELECTED WRITING

Fast Company – Why Lululemon’s “CEO Wanted” Ad Is Bad For The Brand

Redesigning Airbnb’s ads

How to create psychological hooks for sticky products

Marketing technical products

How to Design an Online Course with a 96% Completion Rate

 

SIDE PROJECTS

Lessons Learned: event series for women in leadership

House Oversight Committee calling sprint: millennials influencing legislators

Good Morning, Love: hacked MailChimp to send personalized drip emails

Ruth Bader Ginsburg and the Supreme Court: using Photoshop as social critique

 

WANT TO NERD OUT TOGETHER?

Here are some topics I think a lot about…

  • developing a point of view
  • using art and design as social commentary
  • making an impact, and how to increase your impact
  • storytelling and micro stories
  • unconscious bias and psychology
  • changing behavior and getting buy-in
  • women of color in leadership and technology
  • embracing uncertainty when doing important work
  • using marketing techniques to make the world a better place