33% rule

When you’re launching a thing, it’s helpful to think about the process in three roughly equal parts. What’s considered ‘a thing’? I define a product or project as something that you’re creating to put out into the world. It could be a… Continue Reading


Have you ever eaten something because it was in front of you? Those cookies that you don’t even like. The mediocre pizza place that’s downstairs from your apartment. The yoga studio that’s on your home from work. Understanding how proximity affects you means… Continue Reading