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I started writing in 2010, so this site has hundreds of posts about topics ranging from leadership to marketing strategy to leveling up as a change agent. Here are some of the most popular essays and an introduction to my work.


10K Hours podcast

Stanford interview

Lean Startup Conference 2015 in San Francisco

A Q&A with the Director of Seth Godin’s altMBA


Fast Company – Why Lululemon’s “CEO Wanted” Ad Is Bad For The Brand

Redesigning Airbnb’s ads

How to create psychological hooks for sticky products

How to sell technical products

How to Design an Online Course with a 96% Completion Rate


Lessons Learned: event series for women in leadership

House Oversight Committee calling sprint: influencing legislators

Good Morning, Love: hacked MailChimp to send personalized drip emails

Ruth Bader Ginsburg and the Supreme Court: Photoshop as social critique


Here are some topics I care about, in no particular order.

  • Developing a point of view
  • Doing highly leveraged work given limited resources and constraints
  • Creating strong team cultures and psychological safety
  • Translating “sticky” behavioral economics concepts into smart product decisions
  • Unconscious bias, changing behavior, getting buy-in
  • Women of color in leadership and technology
  • Embracing uncertainty
  • Empowering leaders to become change agents
  • Using marketing to make the world a better place


I work with a handful of clients each quarter on roadmapping for marketing and growth strategy. I find that most often, once you know what to do, that’s 90% of the battle. Executing is super important, but most smart people can execute well if we’re told what to do. The hard part is deciding what to do. If you’re a leader, entrepreneur, business owner, or the one in charge, you’ve probably noticed that your team needs you to decide what to do. If you’re interested in learning more, send me a note at with the subject “Roadmapping strategy session.”