About

 Receiving the Purple Cow Award from Seth Godin, September 2017.

Receiving the Purple Cow Award from Seth Godin, September 2017.

Wes helps good people and products get the recognition they deserve.

As a marketing consultant, she brings 10+ years of in-house experience at Fortune 500 brands and venture-funded startups. Most recently, Wes was the founding Executive Director of Seth Godin's altMBA. Under her leadership, the altMBA grew from zero to 550 cities in 45 countries in three years of high-growth. She designed the altMBA's beloved coaching system, launched the global digital community, oversaw acquisition/retention channels, and built a team of 40 people to support rapid scaling.

Prior to this, Wes led digital marketing and brand management at Flite (acquired by Snapchat), Bare Escentuals, L’Oreal, and Gap Inc.

In 2017, Wes was selected for the Singularity University Global Solutions Program fellowship, held at NASA Ames and sponsored by Google. There, she was selected as 1 of 90 innovators from 40 countries to spend 8-weeks working with scientists, technologists, entrepreneurs, and policymakers to leverage marketing strategies to fight climate change.

She serves as a mentor for Backstage Capital and WeWork Labs. Wes received her B.S. in Business Administration from the Haas School of Business at the University of California, Berkeley.

 

 
 
Wes Kao supreme court original.jpg
Wes Kao women supreme court.jpg

Side Projects

House Oversight Committee calling sprint: Influencing legislators

Good Morning, Love: Hacked MailChimp to send personalized drip emails

Ruth Bader Ginsburg and the Supreme Court: Photoshop as social critique

 

Lessons Learned

Lessons Learned is an invite-only storytelling event for women leaders. It's an intimate, live event where speakers share 5 minute stories about hard-earned career advice.

Participants and speakers include women from organizations like Apple, Gap Inc, Bank of America, Sharethrough, Deutsche Bank, eBay, 23andMe, Aspire Public Schools, New York City Ballet, Percolate, Swarovski, Kickstarter, and Del Monte.

You can find more here.

  Lessons Learned at the Kickstarter HQ in Brooklyn, NY

Lessons Learned at the Kickstarter HQ in Brooklyn, NY

 

Want to nerd out?

Here are some topics I care about, in no particular order.

  • Developing a "spiky" point of view

  • How to hire, train, and grow change agents and intrapreneurs

  • How to lead regardless of your title

  • Intersectional feminism, unconscious bias

  • Adopting a rigorous, methodical, systematic approach to marketing