In my work helping clients craft messaging to drive growth, I do a lot of editing. My clients are founders, small business owners, and leaders who write all the time. They’re good at what they do.
But time and time again, I catch things in their work. Once we’ve make small changes, it gets 10x better.
Your work probably involves writing, whether you think it does or not. You might write for your website, newsletter, Twitter, Facebook, Keynote decks, and sales pitches. And if you’re technical, you’re still writing Slack DMs, texts, and plenty of work emails.
All of these forms of writing require skill. You need to get your message across in a way that makes sense for your audience, platform, and outcome. Unfortunately, beyond the basics of grammar and punctuation, as professionals we’re not taught the nuances of how to be persuasive with our words.
My private coaching clients have a direct line to me in situations when framing a message can really move the needle. We edit and polish, remove the anxiety about what to say (and how to say it), and get it shipped.
But not everyone has someone they can turn to for high-stakes messaging. I’ve said before that you should be your own mentor. I think you should be your own editor too.
In this post, I want to start off with WHY it’s a worth your time to learn how to edit your own writing.
1. It’s not "just" writing. It’s how you advance your agenda and sell your ideas.
Have you ever done a group project? Then you know the person who presents gets all the credit.
It’s incredibly frustrating and unfair, but it’s true. The teacher and class can’t help but associate the speaker with the one who must have led the project.
If you don’t know the game being played, it’s hard to win the game.Read More