Why the "magic wand" question is useless
A million drops in a bucket is a full bucket
"If you could solve one thing about your business with a magic wand, what would it be?"
This question is usually asked in a list of other questions, so it seems harmless.
But let's take a look at the underlying assumption. The assumption is, "If this one thing were fixed, then everything else would work. Everything else would fall into place."
Speak up before the train crashes
Sometimes it feels like anything you could contribute would just be a drop in the bucket. Is it even worth doing? So we keep searching for the blockbuster hit, the home run, the thing that's going to change thousands or millions of people's minds. That'll really make a difference, that would obviously be worth doing.
When customers take risks, you grow closer
I'm not good at holding my tongue when I sense that a train wreck might happen. If you've tried speaking up before, and no one listened, it's tempting to want to teach them a lesson.
Okay fine, well the train will crash. THEN they'll see why they should have listened to me all along...
You don't get to take the moral high ground there. If you sense that something might be wrong, speak up before it's too late.
Zz plants: the beauty of low overhead
Susie has always worn sensible lipstick. She stops in to pick up another tube, and you introduce her to a fire-engine red she never would have picked up herself.
Tom just got a smartphone and barely knows how to use it. With a few taps, your app lets him start a family chat thread his kids are eager to use. Now he's downloading emoji packs, customizing backgrounds, texting with friends abroad and in the US.
Jake is graduating from IKEA and is finally buying his first piece of forever furniture. He was intimidated to walk into your store, but you made him feel welcome, like he's the kind of person who could own an Eames chair.
Indoor plants have a way of making a space feel like home. If you want to get a plant, the top question isn't "Where can I get a fiddle leaf fig to make my rental look like it belongs in Architectural Digest?" The first question is: how much effort do I want to commit to keep this plant alive?
Because a plant that's dead by next week doesn't do you any good.