The best product doesn't always win.

So how do you get people to care about your product, technology, or idea?

I'm Wes Kao, Founder/CEO of Lessons Learned, previously founding Executive Director @ Seth Godin's altMBA. I've led marketing at multiple B2C brands, and grown products from launch, scale, and growth.

I share insights on marketing and strategic positioning to help you talk about your product, innovation, or technology so you get the recognition you deserve.


 
 Elie Calhoun Director of Operations Code Innovation

Elie Calhoun
Director of Operations
Code Innovation

Wes is a genius when it comes to crafting messaging and targeted stories. Her strategy in marketing and honing in on impact are second to none. I trust her immensely.
 
 
 Alex Peck Creative Director Seth Godin Production

Alex Peck
Creative Director
Seth Godin Production

Wes sees what’s possible, then translates that vision into creative solutions that create lasting value for an organization. You want her on your team, not your competitor’s.
 
 
 Pascal Finette Co-founder Radical Ventures, CEO Fastrack, Singularity U's Chair Entrepreneurship & Open Innovation   

Pascal Finette
Co-founder
Radical Ventures, CEO Fastrack, Singularity U's Chair Entrepreneurship & Open Innovation

 

Wes is one of the few marketers I have met who has the mind of an engineer (and believe me – I have met many people in my time at Mozilla, Google, SU Ventures and beyond). She is logical, systematic, and brings rigor to a topic that is sometimes seen as fuzzy. I would hire her in about 1/10th of a millisecond. Seriously.
 
 
 Geralyn Villaflor Co-founder Sammy and Claire, Wharton MBA

Geralyn Villaflor
Co-founder
Sammy and Claire, Wharton MBA

Wes opened my eyes to the idea that a negotiation doesn’t have to be a battle of logic. Initially, I was worried about what I should say and nervous about getting thrown off. Now, I can stay present in the conversation and still get my point across–even without notes. Wes is very good at what she does. She knows her field inside and out, and understands the complexities of difficult conversations when the stakes are real. When you have an important conversation you need to get right, Wes should be your go-to.
 
 
 Endre Elvestad Founder SignLab

Endre Elvestad
Founder
SignLab

As a technical founder, I was initially skeptical of marketing. Wes helped us see that a great product isn’t enough. We needed a clear story to help customers and investors understand our technology. If you need clear messaging about why your product matters, you need to work with Wes.
 
 
 Lex Hoefsloot CEO Lightyear

Lex Hoefsloot
CEO
Lightyear

Wes managed to get to the essence of my dilemma so I could make a smart decision for what was best for my company. It was extremely helpful to hear what my blind spots were in terms of marketing fundamentals. In combination with her concrete suggestions, it helped me to build a new mental model for how my team will approach marketing.
 
 
 Michael Villasenor Exec. Creative Director of Product Experience Hearst Newspapers

Michael Villasenor
Exec. Creative Director of Product Experience
Hearst Newspapers

Wes is a true industry leader. With passion and deliberate decision-making, she propelled our marketing strategy to new limits. She inspired us to challenge norms, yet remained conscious of industry trends.
 
 
 Sarah Kathleen Peck Executive Director Startup Pregnant

Sarah Kathleen Peck
Executive Director
Startup Pregnant

Wes helped me brainstorm new and creative ways of accomplishing my goal that I would never have come up with on my own. The result? We came up with a great strategy for making the podcast a more interactive experience and the project was a huge success. People who need to think in creative, focused ways about how to achieve their goals, specifically in marketing and in strategic planning, would benefit from working with Wes.
 
 
 Greg Fitzgerald Founder, CEO ventureSTEM

Greg Fitzgerald
Founder, CEO
ventureSTEM

Wes offers a focused, practical perspective on how to position your product. She takes the black magic out of growth, so you skip past the hype and cut straight to what works.
 
 
 George Papanastasatos Co-founder Organic Gemini

George Papanastasatos
Co-founder
Organic Gemini

Wes’ workshop was a completely different approach that is a more long-term way to handle our marketing and product launch needs ongoing. If we had her knowledge a year ago, we would have saved a lot of time and money. My only regret is I wish we had worked with her sooner.
 
 
 Dr. Stephanie Habif Senior Director, Behavioral Sciences Tandem Diabetes Care

Dr. Stephanie Habif
Senior Director, Behavioral Sciences
Tandem Diabetes Care

When our team was looking for a marketing expert for our upcoming product launch, Wes was the clear choice. We operate in a highly-regulated industry, and we needed someone who was credible, strategic, and would avoid shortcuts that might damage our brand. Our launch team had a mix of 20+ coordinators, managers, and senior leadership across four departments, and Wes’ powerful stories, exercises, frameworks, and analogies helped everyone get on the same page. The workshop was extraordinarily powerful and I highly recommend it.
 

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