https://www.weskao.com/blog daily 0.75 2023-10-02 https://www.weskao.com/blog/my-top-5-posts-of-2021- monthly 0.5 2021-12-31 https://www.weskao.com/blog/a16z-cohorts-are-king monthly 0.5 2021-09-03 https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1626384030860-HA32BWMRZETG00OQ7D1F/WesKao_Cohort-Based_Courses_MOOCs_vs_CBC.jpg Blog - In Online Ed, Content Is No Longer King—Cohorts Are - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1626384110712-8ASHB6X22BGP81TTYN9G/WesKao_Cohort-Based_Courses_Super_Specific_How.jpg Blog - In Online Ed, Content Is No Longer King—Cohorts Are - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1626384168248-XNJ7Z33CE2DCKASG2UAS/WesKao_Cohort-Based_Courses_Content_Hierarchy.jpg Blog - In Online Ed, Content Is No Longer King—Cohorts Are - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1626384229203-NBA49V7CZSY2JGUH6CFT/WesKao_Cohort-Based_Courses_Creator_Monetization_Matrix.jpg Blog - In Online Ed, Content Is No Longer King—Cohorts Are - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.weskao.com/blog/course-mechanics-canvas monthly 0.5 2021-05-30 https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1620431427155-R5WSF32TRRV7V1O48SDX/Wes+Kao_Course+Mechanics+Canvas.png Blog - Course Mechanics Canvas: 12 Levers to Achieve Course-Market Fit https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1619234565426-SHINTYPL81MUYOJFK1S7/Wes+Kao_Course+Mechanics+Canvas_2.png Blog - Course Mechanics Canvas: 12 Levers to Achieve Course-Market Fit https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1619234666846-R20LG16DO8N1I3QHFDCI/Wes+Kao_Course+Mechanics+Canvas_3.png Blog - Course Mechanics Canvas: 12 Levers to Achieve Course-Market Fit https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1619234722707-EOH1Y21IC8JR08XRK28G/Wes+Kao_Course+Mechanics+Canvas_4.png Blog - Course Mechanics Canvas: 12 Levers to Achieve Course-Market Fit https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1619234771276-MKH6LM8642TZR5W94L8L/Wes+Kao_Course+Mechanics+Canvas_5.png Blog - Course Mechanics Canvas: 12 Levers to Achieve Course-Market Fit https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1619234803359-1QSQVNFU32KPM836Q6ZS/Wes+Kao_Course+Mechanics+Canvas_6.png Blog - Course Mechanics Canvas: 12 Levers to Achieve Course-Market Fit https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1619234851614-9Q13WZBWT8DJ18TVYRFJ/Wes+Kao_Course+Mechanics+Canvas_7.png Blog - Course Mechanics Canvas: 12 Levers to Achieve Course-Market Fit https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1619234898460-63KGX24OTKJLDQGX031N/Wes+Kao_Course+Mechanics+Canvas_8.png Blog - Course Mechanics Canvas: 12 Levers to Achieve Course-Market Fit https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1619234931672-9T7RHQKXNWQ2N933KNVT/Wes+Kao_Course+Mechanics+Canvas_9.png Blog - Course Mechanics Canvas: 12 Levers to Achieve Course-Market Fit https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1619236772626-4H30ZO1GTWVYY3IGIR67/Wes+Kao_Course+Mechanics+Canvas_10.png Blog - Course Mechanics Canvas: 12 Levers to Achieve Course-Market Fit https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1619236877745-VE3Y4YCFAC81MHM9N7A3/Wes+Kao_Course+Mechanics+Canvas_11.png Blog - Course Mechanics Canvas: 12 Levers to Achieve Course-Market Fit https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1619235106454-GPNLZHM4R9360MROA50Q/Wes+Kao_Course+Mechanics+Canvas_12.png Blog - Course Mechanics Canvas: 12 Levers to Achieve Course-Market Fit https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1619586523619-NB6N0JZAPR2JGX8G9FXD/Wes+Kao_Course+Mechanics+Canvas-Levers_1.png Blog - Course Mechanics Canvas: 12 Levers to Achieve Course-Market Fit https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1619586924560-RYYXBJOVLG8GYNKF6NHH/Wes+Kao_Course+Mechanics-Levers_2.png Blog - Course Mechanics Canvas: 12 Levers to Achieve Course-Market Fit https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1619586724565-WA6VDHJSUZM3JGZ2H2HF/Wes+Kao_Course+Mechanics-Levers_3.png Blog - Course Mechanics Canvas: 12 Levers to Achieve Course-Market Fit https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1619587734745-FVZW17IV2D1LSGMXLPJU/Wes+Kao_Course+Mechanics-Levers_4.png Blog - Course Mechanics Canvas: 12 Levers to Achieve Course-Market Fit https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1619587051939-BAZ0COO2FIX39VEWZZ5O/Wes+Kao_Course+Mechanics-Levers_5.png Blog - Course Mechanics Canvas: 12 Levers to Achieve Course-Market Fit https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1619587175480-P9JQHBIFXXSRLD78G7II/Wes+Kao_Course+Mechanics-Levers_6.png Blog - Course Mechanics Canvas: 12 Levers to Achieve Course-Market Fit https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1619587243088-E4PGJB3A6DKIMC9U3GPZ/Wes+Kao_Course+Mechanics-Levers_7.png Blog - Course Mechanics Canvas: 12 Levers to Achieve Course-Market Fit https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1619587334824-XSIAH3M12L1UI3UZUO62/Wes+Kao_Course+Mechanics-Levers_8.png Blog - Course Mechanics Canvas: 12 Levers to Achieve Course-Market Fit https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1619587386169-QO6JPDERG27GAHSQHODI/Wes+Kao_Course+Mechanics-Levers_9.png Blog - Course Mechanics Canvas: 12 Levers to Achieve Course-Market Fit https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1619587433354-FWNHCSBRG1RCFUEGPFGN/Wes+Kao_Course+Mechanics-Levers_10.png Blog - Course Mechanics Canvas: 12 Levers to Achieve Course-Market Fit https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1619587487157-G94Y4ZY5ZRGXPNR2Y1FE/Wes+Kao_Course+Mechanics-Levers_11.png Blog - Course Mechanics Canvas: 12 Levers to Achieve Course-Market Fit https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1619587543381-PIO68IEWWCVO575JINMO/Wes+Kao_Course+Mechanics-Levers_12.png Blog - Course Mechanics Canvas: 12 Levers to Achieve Course-Market Fit https://www.weskao.com/blog/super-specific-how monthly 0.5 2021-11-30 https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1615354592944-MEWECF2PWOQD9CJHHHMJ/Content+Hierarchy+of+BS.png Blog - The Super Specific How: How to make your cohort-based course more rigorous https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1615104767689-4D0NTVSAF8FJEH9Y2500/Super+Specific+How+v2.png Blog - The Super Specific How: How to make your cohort-based course more rigorous https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1615108125423-7V2VBXO23K8WILH2P16L/Calendly+screenshot.png Blog - The Super Specific How: How to make your cohort-based course more rigorous https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1615105021351-FW34GRZLW37J25BV878C/LJin.png Blog - The Super Specific How: How to make your cohort-based course more rigorous https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1615105036303-WETFN3J7N3VAR2RRM7BJ/DavidPerrellWriteofPassage.png Blog - The Super Specific How: How to make your cohort-based course more rigorous https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1615105241245-XYMEXYVZWREO24WROWIR/SuzyBatizAliveOS.png Blog - The Super Specific How: How to make your cohort-based course more rigorous https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1615105358365-MT273508BKX397F5VSUL/BloomTaxonomy.png Blog - The Super Specific How: How to make your cohort-based course more rigorous https://www.weskao.com/blog/the-state-change-method monthly 0.5 2021-03-09 https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1611826220063-UKSNWHN4NX8PDNFLVOTV/State+Change+method_Wes+Kao.jpeg Blog - The State Change Method: How to deliver engaging live lectures on Zoom https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1611825062794-EZAL4TIX3ZSSE0J76P23/Course+thresholds_Wes+Kao+%281%29.jpeg Blog - The State Change Method: How to deliver engaging live lectures on Zoom https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1611825099713-8Q71T2VO6VGTQAVXILED/Wes+Kao_vary+sentences.png Blog - The State Change Method: How to deliver engaging live lectures on Zoom https://www.weskao.com/blog/how-to-instantly-show-your-value monthly 0.5 2021-03-29 https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1610081685985-Q5V86XCGFB2X72F2PZ0H/Show+not+tell.png Blog - How to instantly show your value https://www.weskao.com/blog/my-one-new-years-resolution monthly 0.5 2021-03-09 https://www.weskao.com/blog/learning-first-community-second-the-juicy-challenges-of-building-course-communities monthly 0.5 2021-06-13 https://www.weskao.com/blog/crowdfunding-to-raise-money-for-a-startup monthly 0.5 2021-03-09 https://www.weskao.com/blog/why-i-have-a-lovehate-relationship-with-scripts monthly 0.5 2021-03-09 https://www.weskao.com/blog/setting-the-emotional-tone-of-a-conversation monthly 0.5 2021-03-29 https://www.weskao.com/blog/im-starting-a-company- monthly 0.5 2021-01-01 https://www.weskao.com/blog/how-i-read-books monthly 0.5 2021-04-19 https://www.weskao.com/blog/use-the-minimum-effective-dose monthly 0.5 2021-03-09 https://www.weskao.com/blog/my-spiky-points-of-view-15-examples-to-inspire-your-spov monthly 0.5 2021-03-09 https://www.weskao.com/blog/create-proof-points-to-show-evidence-of-your-work monthly 0.5 2021-03-09 https://www.weskao.com/blog/just-ask-but-do-some-preparation-first monthly 0.5 2021-03-09 https://www.weskao.com/blog/second-and-third-order-consequences monthly 0.5 2021-03-09 https://www.weskao.com/blog/set-expectations-to-increase-perceived-value monthly 0.5 2021-03-29 https://www.weskao.com/blog/how-to-fix-limbo-copywriting monthly 0.5 2023-04-04 https://www.weskao.com/blog/insecure-vibes-are-a-self-fulfilling-prophecy monthly 0.5 2024-06-20 https://www.weskao.com/blog/eyes-light-up-elu monthly 0.5 2022-02-19 https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1645243508142-Q9ZVLP0HSM5MDC90AHHJ/Wes+Kao_Eyes+Light+Up+%28ELU%29.png Blog - Eyes light up (ELU) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.weskao.com/blog/case-study-dissecting-an-everyday-story monthly 0.5 2021-03-09 https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1596683757711-2ROZVLUIO5E0KBJWFGS3/Nathan+marked+up.png Blog - Case study: Dissecting an everyday story https://www.weskao.com/blog/raise-the-ceiling-or-lower-the-floor monthly 0.5 2021-03-09 https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1596172702443-J7GRF4MS1TIGGC1KPYTE/Wes+Kao_Raise+the+ceiling+or+lower+the+floor.png Blog - Raise the ceiling or lower the floor https://www.weskao.com/blog/the-texting-method-get-past-writers-block monthly 0.5 2021-03-09 https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1595476661605-6UHHWRZHFFKEG0HR8VH1/Wes+Kao_The+Texting+Method.png Blog - The Texting Method: Get past writer’s block https://www.weskao.com/blog/how-to-be-more-analytical monthly 0.5 2021-03-09 https://www.weskao.com/blog/spiky-point-of-view-lets-get-a-little-controversial monthly 0.5 2023-11-17 https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1615955026867-YHI50W2D8VMIV8IUSZ5R/Wes+Kao_spiky+point+of+view.png Blog - Spiky point of view: Let’s get a little controversial https://www.weskao.com/blog/brand-marketing-vs-performance-marketing monthly 0.5 2025-08-05 https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1595358710185-OOO0PU3P0XH8VWIMA53F/Wes+Kao_Brand+vs+performance+marketing+spectrum.png Blog - Brand vs. Performance Marketing Spectrum https://www.weskao.com/blog/tone-and-words-use-accurate-and-precise-language monthly 0.5 2021-03-10 https://www.weskao.com/blog/whats-the-decision-you-need-to-make monthly 0.5 2021-03-09 https://www.weskao.com/blog/when-friends-give-you-advice-they-may-perceive-you-as-the-foil monthly 0.5 2021-03-09 https://www.weskao.com/blog/reverse-engineer-your-marketing-strategy monthly 0.5 2021-03-09 https://www.weskao.com/blog/people-judge-the-average-of-your-achievements-not-the-cumulative-1 monthly 0.5 2021-03-09 https://www.weskao.com/blog/the-rise-of-the-end-to-end-marketer monthly 0.5 2021-03-09 https://www.weskao.com/blog/turn-bugs-into-features monthly 0.5 2022-01-07 https://www.weskao.com/blog/read-this-before-your-next-marketing-experiment monthly 0.5 2021-03-09 https://www.weskao.com/blog/be-a-perfectionist-for-customer-facing-material monthly 0.5 2021-03-09 https://www.weskao.com/blog/match-your-ceos-paceand-they-will-think-youre-the-best-hire monthly 0.5 2021-03-09 https://www.weskao.com/blog/you-dont-need-to-start-at-entry-level monthly 0.5 2021-03-09 https://www.weskao.com/blog/the-problem-with-glorifying-failure monthly 0.5 2023-10-11 https://www.weskao.com/blog/how-to-pick-up-on-weak-signals-when-you-have-imperfect-information monthly 0.5 2020-06-08 https://www.weskao.com/blog/do-your-situational-best monthly 0.5 2020-07-06 https://www.weskao.com/blog/frustrated-by-rejection-how-to-plan-before-you-ask monthly 0.5 2023-07-28 https://www.weskao.com/blog/take-3-minutes-to-delete-these-words-and-improve-your-writing-forever monthly 0.5 2023-08-01 https://www.weskao.com/blog/eq-is-not-just-in-what-you-sayits-your-body-language-too monthly 0.5 2020-03-05 https://www.weskao.com/blog/why-most-cover-letters-are-terrible-amp-how-to-make-yours-better monthly 0.5 2021-06-15 https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1582692863058-SX2A67BB0YDMR08PB3CA/unnamed.png Blog - Why most cover letters are terrible & how to make yours better https://www.weskao.com/blog/to-become-a-better-marketer-study-these-non-marketing-topics monthly 0.5 2021-03-09 https://www.weskao.com/blog/add-fuel-to-the-fire-few-things-happen-purely-organically monthly 0.5 2020-02-12 https://www.weskao.com/blog/imagine-youre-on-stage-with-3-of-your-heroes monthly 0.5 2020-02-05 https://www.weskao.com/blog/why-you-should-apologize-at-work monthly 0.5 2023-10-03 https://www.weskao.com/blog/my-favorite-interview-questions-for-marketing-candidates monthly 0.5 2020-07-22 https://www.weskao.com/blog/ignore-these-interviewing-rules monthly 0.5 2020-07-14 https://www.weskao.com/blog/how-to-interview-marketing-candidates-quickly-and-carefully monthly 0.5 2020-07-14 https://www.weskao.com/blog/setting-your-intentions-for-2020 monthly 0.5 2020-01-03 https://www.weskao.com/blog/what-didnt-exist-before-you-built-it monthly 0.5 2020-07-14 https://www.weskao.com/blog/how-to-give-better-advice monthly 0.5 2020-05-01 https://www.weskao.com/blog/rigorous-thinking-starts-by-eliminating-this-questionnbsp monthly 0.5 2021-03-04 https://www.weskao.com/blog/how-to-give-the-right-amount-of-context monthly 0.5 2024-06-20 https://www.weskao.com/blog/how-to-on-board-yourself-when-you-join-a-new-team monthly 0.5 2023-10-18 https://www.weskao.com/blog/the-question-behind-the-question monthly 0.5 2024-01-17 https://www.weskao.com/blog/strategy-not-self-expression monthly 0.5 2023-11-15 https://www.weskao.com/blog/build-your-personal-credibility-not-your-personal-brand monthly 0.5 2019-11-07 https://www.weskao.com/blog/give-your-boss-context-when-you-ask-for-approval monthly 0.5 2019-11-02 https://www.weskao.com/blog/the-future-belongs-to-people-who-straddle-should-and-is monthly 0.5 2019-10-24 https://www.weskao.com/blog/your-boss-called-they-want-you-to-manage-up monthly 0.5 2023-11-10 https://www.weskao.com/blog/concentric-circles-of-customers-focus-on-people-who-already-share-your-worldviews monthly 0.5 2020-07-31 https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1570673023170-MEAJ8BA94J3NRVI0AZ2H/concentric%2Bcircles.001.jpg Blog - Concentric circles of customers: Focus on people who already share your worldviews https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1570673349796-SHFIKBEZD1YR6IHILCVW/concentric+circles.002.png Blog - Concentric circles of customers: Focus on people who already share your worldviews https://www.weskao.com/blog/everything-takes-longer-than-you-think monthly 0.5 2023-07-07 https://www.weskao.com/blog/how-to-write-your-own-job-description-and-invent-your-own-role monthly 0.5 2019-09-26 https://www.weskao.com/blog/how-to-regain-control-in-a-meeting monthly 0.5 2019-09-18 https://www.weskao.com/blog/how-to-market-a-product-you-wouldnt-use monthly 0.5 2020-08-04 https://www.weskao.com/blog/simplify-first-not-last monthly 0.5 2019-09-10 https://www.weskao.com/blog/nobody-likes-sporks-is-your-product-a-bad-mashup monthly 0.5 2019-08-28 https://www.weskao.com/blog/questions-are-overrated monthly 0.5 2021-03-09 https://www.weskao.com/blog/inception-is-real monthly 0.5 2021-03-09 https://www.weskao.com/blog/start-right-before-you-get-eaten-by-the-bear monthly 0.5 2023-10-04 https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1565220805520-ONG7X7TN2OMJMRN3KQ81/Wes+Kao_eaten+by+the+bear+backstory.jpeg Blog - Start right before you get eaten by the bear: How to avoid backstory scope creep https://www.weskao.com/blog/stop-ab-testing-everything-only-run-experiments-that-inform-your-future-actions monthly 0.5 2019-08-08 https://www.weskao.com/blog/how-to-win-a-job-negotiation-before-it-starts monthly 0.5 2026-03-12 https://www.weskao.com/blog/what-to-say-when-youre-caught-off-guard monthly 0.5 2019-08-08 https://www.weskao.com/blog/why-a-players-make-assertions monthly 0.5 2021-01-05 https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1552787505030-ERBBSXG863RQFGS8DTFI/graphic_insights+suggestions+assertions_wes+kao.001.png Blog - Why high performers make assertions: The difference between insights, suggestions, and assertions https://www.weskao.com/blog/how-to-sharpen-your-mental-models-over-time monthly 0.5 2023-07-28 https://www.weskao.com/blog/how-to-get-an-enthusiastic-yes monthly 0.5 2021-07-08 https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1625702469937-50YVY33CDVYF4HDWCBWV/Wes+Kao_how+to+get+an+enthusiastic+yes.png Blog - How to get an enthusiastic yes: A framework and exercise - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.weskao.com/blog/how-to-attract-high-performers monthly 0.5 2020-11-14 https://www.weskao.com/blog/is-this-making-me-smarter monthly 0.5 2019-08-08 https://www.weskao.com/blog/permissionlesspodcast monthly 0.5 2019-08-08 https://www.weskao.com/blog/framework-how-to-ignore-sunk-costs monthly 0.5 2019-08-13 https://www.weskao.com/blog/why-you-should-use-bad-grammar monthly 0.5 2020-07-22 https://www.weskao.com/blog/rigorous-thinking monthly 0.5 2023-11-02 https://www.weskao.com/blog/engagement-triggers-to-grow-community monthly 0.5 2020-07-14 https://www.weskao.com/blog/how-to-upgrade-your-career-using-marketing-strategies monthly 0.5 2019-08-08 https://www.weskao.com/blog/how-to-grow-a-community monthly 0.5 2020-12-17 https://www.weskao.com/blog/present-self-future-self monthly 0.5 2019-08-08 https://www.weskao.com/blog/technical-leaders-storytelling-mistakes monthly 0.5 2020-06-08 https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1538171162476-GIOEHMXJP2HBFTJZ3TTT/wes+kao_backstage+capital_storytelling.png Blog - Technical leaders make these 3 common storytelling mistakes Photo from the webinar, “Storytelling for Technical Founders” https://www.weskao.com/blog/how-to-deliver-bad-news-when-its-not-your-fault monthly 0.5 2020-07-14 https://www.weskao.com/blog/your-team-should-be-getting-20-smarter-every-year-activecampaign-podcast monthly 0.5 2020-11-14 https://www.weskao.com/blog/read-your-messaging-in-a-robot-voice monthly 0.5 2021-11-30 https://www.weskao.com/blog/how-to-edit-your-own-writing monthly 0.5 2021-11-30 https://www.weskao.com/blog/increasing-desire-vs-decreasing-friction monthly 0.5 2019-08-09 https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1536883740114-5QXYGBWU6P64YHARU6JX/wes-kao-momofuku-milk-bar-line.jpeg Blog - To drive growth, focus on increasing desire—not just decreasing friction Source: Dispatches From The Obscene Line Outside Of Milk Bar https://www.weskao.com/blog/activation-energy-for-projects monthly 0.5 2019-08-09 https://www.weskao.com/blog/be-your-own-mentor monthly 0.5 2019-08-09 https://www.weskao.com/blog/people-dont-trust-their-own-judgment monthly 0.5 2019-08-09 https://www.weskao.com/blog/dont-tell-me-what-you-value-show-me-your-budget monthly 0.5 2019-08-09 https://www.weskao.com/blog/future-tech-podcast monthly 0.5 2019-08-09 https://www.weskao.com/blog/understanding-the-worldview-of-a-bureaucrat monthly 0.5 2020-08-31 https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1536024918160-QT436A4E4VSDNZ6VVS6N/Wes+Kao-technology+adoption+curve.png Blog - “What will I tell my boss?”: Why leaders should understand the worldview of bureaucrats Source: Roger Moore’s Technology Adoption Curve, “Crossing the Chasm” https://www.weskao.com/blog/assume-your-reader-will-skim-not-read monthly 0.5 2019-08-09 https://www.weskao.com/blog/make-maps-dont-just-follow-them-accidental-creative-podcast monthly 0.5 2019-08-09 https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1534438365692-9DSX0XLYVVDHK8MZ0C9F/Wes+Kao+Accidental+Creative+podcast.png Blog - Make Maps, Don't Just Follow Them [Accidental Creative podcast] https://www.weskao.com/blog/2018/8/10/when-talking-to-customers-is-a-waste-of-time monthly 0.5 2019-08-09 https://www.weskao.com/blog/2018/8/7/stop-learning-to-give-feedback-learn-to-receive-it monthly 0.5 2021-03-10 https://www.weskao.com/blog/a-deadline-is-looming monthly 0.5 2019-08-09 https://www.weskao.com/blog/threshold-of-happiness monthly 0.5 2019-08-09 https://www.weskao.com/blog/the-osmosis-fallacy monthly 0.5 2021-03-09 https://www.weskao.com/blog/toolbox monthly 0.5 2019-08-09 https://www.weskao.com/blog/product-features-justification monthly 0.5 2020-07-14 https://www.weskao.com/blog/magic-wand monthly 0.5 2019-08-09 https://www.weskao.com/blog/million-drops-full-bucket monthly 0.5 2019-08-09 https://www.weskao.com/blog/speak-up-before-the-train-crashes monthly 0.5 2020-07-14 https://www.weskao.com/blog/when-customers-take-risks monthly 0.5 2023-07-28 https://www.weskao.com/blog/zz-plants monthly 0.5 2023-07-28 https://www.weskao.com/blog/complex-technical-products monthly 0.5 2020-09-14 https://www.weskao.com/blog/33-rule monthly 0.5 2019-08-09 https://www.weskao.com/blog/proximity monthly 0.5 2023-07-28 https://www.weskao.com/blog/no-one-knows-the-right-answer monthly 0.5 2020-07-14 https://www.weskao.com/blog/comparisons-heighten-drama monthly 0.5 2023-07-28 https://www.weskao.com/blog/say-compliments-out-loud monthly 0.5 2020-07-14 https://www.weskao.com/blog/redesigning-airbnb-ads monthly 0.5 2022-09-26 https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1542945616521-LL4QBQVBJ0T3D1I2M3CQ/Airbnb+Wes+Kao.png Blog - Here's what the Airbnb ads could have looked like Left, photo credit: Martha Kenney / Facebook via AdWeek; Right: fabricated ad by Wes Kao https://www.weskao.com/blog/difficult-or-dramatic monthly 0.5 2019-08-09 https://www.weskao.com/blog/incremental-polish monthly 0.5 2019-08-09 https://www.weskao.com/blog/can-people-change monthly 0.5 2020-07-14 https://www.weskao.com/blog/how-to-respond-to-the-dreaded-ice-breaker-lets-go-around-and-introduce-ourselves monthly 0.5 2019-08-09 https://www.weskao.com/blog/do-this-versus-dont-do-that monthly 0.5 2019-08-09 https://www.weskao.com/blog/how-waiters-should-respond-when-a-customer-says-what-do-you-recommend monthly 0.5 2019-08-09 https://www.weskao.com/blog/farmers-market-vs-safeway monthly 0.5 2020-06-08 https://www.weskao.com/blog/what-your-signage-says-about-you monthly 0.5 2020-07-14 https://www.weskao.com/blog/accidental-role-models monthly 0.5 2020-06-08 https://www.weskao.com/blog/an-incredible-31-day-sprint monthly 0.5 2020-07-14 https://www.weskao.com/blog/altmba-its-not-a-mooc monthly 0.5 2020-07-14 https://www.weskao.com/blog/design-considerations-for-launching-the-your-turn monthly 0.5 2019-08-12 https://www.weskao.com/blog/shipped-seth-godins-freelancer-course-on-udemy monthly 0.5 2019-08-12 https://www.weskao.com/blog/the-automation-customization-matrix-how-good monthly 0.5 2019-08-12 https://www.weskao.com/blog/the-complex-psychological-hooks-i-used-to-build-a monthly 0.5 2019-08-12 https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1516570751986-JUKPFC7LHGG7XHEIXURM/Screen+Shot+2018-01-21+at+4.38.53+PM.png Blog - The Complex Psychological Hooks I Used to Build a "Simple" Side Project https://www.weskao.com/blog/yourturnchallenge-wrap-up-video monthly 0.5 2019-08-12 https://www.weskao.com/blog/just-the-beginning monthly 0.5 2019-08-12 https://www.weskao.com/blog/learn-do-learn-do-learn-do monthly 0.5 2021-08-04 https://www.weskao.com/blog/inspirational-articles-are-depressing-and-you monthly 0.5 2019-08-12 https://www.weskao.com/blog/make-room-for-the-good-stuff monthly 0.5 2019-08-12 https://www.weskao.com/blog/does-anyone-read-my-posts-and-the-silent monthly 0.5 2019-08-12 https://www.weskao.com/blog/would-you-care-enough-to-keep-working-from-jail monthly 0.5 2019-08-12 https://www.weskao.com/blog/publishing-841-blog-posts-for-yourturnchallenge monthly 0.5 2019-08-12 https://www.weskao.com/blog/takeaways-from-blogging-for-29-days-straight-more monthly 0.5 2019-08-12 https://www.weskao.com/blog/developing-a-unique-brand-voice monthly 0.5 2019-08-12 https://www.weskao.com/blog/you-owe-it-to-yourself-to-see-how-far-you-can-go monthly 0.5 2019-08-12 https://www.weskao.com/blog/focus-on-one-product-benefit monthly 0.5 2019-08-12 https://www.weskao.com/blog/change-time-frames-to-increase-value monthly 0.5 2019-08-12 https://www.weskao.com/blog/why-valentines-day-begins-on-december-26th monthly 0.5 2019-08-12 https://www.weskao.com/blog/a-mighty-girl monthly 0.5 2019-08-12 https://www.weskao.com/blog/small-is-the-new-big monthly 0.5 2019-08-12 https://www.weskao.com/blog/typing-thousand-word-articles-on-my-phone monthly 0.5 2019-08-12 https://www.weskao.com/blog/the-tension-of-not-being-sure monthly 0.5 2019-08-12 https://www.weskao.com/blog/statistics-in-marketing-materials-with-a-sample monthly 0.5 2019-08-12 https://www.weskao.com/blog/a-lot-of-knowledge-but-nothing-to-show-for-it monthly 0.5 2019-08-12 https://www.weskao.com/blog/doing-the-opposite-of-what-people-expect monthly 0.5 2019-08-12 https://www.weskao.com/blog/when-presenting-watch-your-audience-for-these monthly 0.5 2019-08-12 https://www.weskao.com/blog/dermablend-vs-starbucks-a-study-on-marketing monthly 0.5 2019-08-12 https://www.weskao.com/blog/its-very-anthropologie-claiming-your-territory monthly 0.5 2019-08-12 https://www.weskao.com/blog/how-to-use-focus-groups monthly 0.5 2019-08-12 https://www.weskao.com/blog/trends-in-how-article-titles-are-structured monthly 0.5 2019-08-12 https://www.weskao.com/blog/this-is-a-bad-excuse-so-many-people-have-already monthly 0.5 2019-08-12 https://www.weskao.com/blog/when-you-bite-into-a-donut-but-realize-its-a monthly 0.5 2019-08-12 https://www.weskao.com/blog/my-two-hour-phone-call-with-a-white-police-officer monthly 0.5 2019-08-12 https://www.weskao.com/blog/the-book-has-launched-yourturn monthly 0.5 2019-08-12 https://www.weskao.com/blog/how-many-things-are-wrong-with-this-ad monthly 0.5 2019-08-12 https://www.weskao.com/blog/nothing-sells-itself monthly 0.5 2019-08-12 https://www.weskao.com/blog/show-not-tell-a-short-story-about-kobe monthly 0.5 2019-08-12 https://www.weskao.com/blog/hmm-i-dont-know-guys-are-you-sure-we-should-be monthly 0.5 2019-08-12 https://www.weskao.com/blog/im-sick-of-link-bait-and-disingenuous-titles monthly 0.5 2019-08-12 https://www.weskao.com/blog/lessons-learned-event-share-career-advice-with-a monthly 0.5 2019-08-12 https://www.weskao.com/blog/turning-a-bad-thing-into-a-good-thing monthly 0.5 2019-08-12 https://www.weskao.com/blog/lets-strip-ourselves-of-anything-that-makes-us monthly 0.5 2019-08-12 https://www.weskao.com/blog/facebook-messengers-like-button-ignores-user monthly 0.5 2019-08-12 https://www.weskao.com/blog/dodgers-ad-how-to-get-people-to-imagine monthly 0.5 2019-08-12 https://www.weskao.com/blog/the-huffington-post-the-academys-tribute-tweet monthly 0.5 2019-08-12 https://www.weskao.com/blog/this-is-intentional-setting-customer monthly 0.5 2019-08-12 https://www.weskao.com/blog/according-to-mcdonalds-it-would-take-796-years monthly 0.5 2019-08-12 https://www.weskao.com/blog/irrelevant-and-ridiculous-bus-advertisement monthly 0.5 2019-08-12 https://www.weskao.com/blog/apple-ipod-touch-is-funness-a-hit-or-miss-in monthly 0.5 2019-08-12 https://www.weskao.com/blog/published-in-fast-company monthly 0.5 2019-08-12 https://www.weskao.com/blog/proof-that-i-didnt-stop-writing-11-articles-on monthly 0.5 2019-08-12 https://www.weskao.com/blog/nothing-is-less-real-than-realism-it-is-only-by monthly 0.5 2013-05-28 https://www.weskao.com/blog/the-difference-between-clever-versus-deceptive monthly 0.5 2019-08-12 https://www.weskao.com/blog/if-you-see-me-in-a-fight-with-a-bear-pray-for monthly 0.5 2019-08-12 https://www.weskao.com/blog/3-lessons-from-senator-marco-rubios-awkward-water monthly 0.5 2019-08-12 https://www.weskao.com/blog/the-huffington-post-death-of-a-mentor-what-i monthly 0.5 2019-08-12 https://www.weskao.com/blog/strategic-line-break-on-an-ingredient-label-fair monthly 0.5 2019-08-12 https://www.weskao.com/blog/extreme-segmentation-eyescreen-the-sunscreen monthly 0.5 2019-08-12 https://www.weskao.com/blog/hyper-relevant-messaging-ubers-email-to-sf-last monthly 0.5 2019-08-12 https://www.weskao.com/blog/come-sit-in-my-cell-on-death-row-a-lesson-in monthly 0.5 2019-08-12 https://www.weskao.com/blog/brand-transparency-and-building-trust-mcdonalds monthly 0.5 2019-08-12 https://www.weskao.com/blog/case-study-5-ways-chipotle-makes-a-coming-soon monthly 0.5 2019-08-12 https://www.weskao.com/blog/quotable-comics-stringing-together-the-advice-of monthly 0.5 2019-08-12 https://www.weskao.com/blog/academy-of-art-establishing-credibility-through monthly 0.5 2019-08-12 https://www.weskao.com/blog/how-honda-tackles-race-in-a-30-second-commercial monthly 0.5 2019-08-12 https://www.weskao.com/blog/lessons-of-a-nine-year-old-founder-how-caines monthly 0.5 2019-08-12 https://www.weskao.com/blog/copywriting-snobbery monthly 0.5 2019-08-12 https://www.weskao.com/blog/brand-positioning-the-shane-company monthly 0.5 2019-08-12 https://www.weskao.com/blog/the-huffington-post-kony-2012-lying-to-tell monthly 0.5 2019-08-12 https://www.weskao.com/blog/what-your-homepage-says-about-you-brand monthly 0.5 2019-08-12 https://www.weskao.com/blog/expanding-your-knowledge-about-cross-functional monthly 0.5 2019-08-12 https://www.weskao.com/blog/the-huffington-post-just-another-awkward monthly 0.5 2019-08-12 https://www.weskao.com/blog/analysis-of-kleenex-brand-messaging-dont-blame monthly 0.5 2019-08-12 https://www.weskao.com/blog/i-think-the-way-to-use-these-big-ideas-is-not-to monthly 0.5 2012-03-20 https://www.weskao.com/blog/attention-to-brand-details-st-regis-style monthly 0.5 2019-08-12 https://www.weskao.com/blog/how-to-tell-better-stories-in-daily-life monthly 0.5 2019-08-12 https://www.weskao.com/blog/digital-campaign-effectiveness-buddy-medias monthly 0.5 2019-08-12 https://www.weskao.com/blog/balanced-banner monthly 0.5 2019-08-12 https://www.weskao.com/blog/musings-from-the-kitchenette monthly 0.5 2019-08-12 https://www.weskao.com/blog/get-on-that-meme monthly 0.5 2019-08-12 https://www.weskao.com/blog/jcpenneys-big-gamble monthly 0.5 2019-08-12 https://www.weskao.com/blog/keep-it-in-the-family monthly 0.5 2019-08-12 https://www.weskao.com/blog/you-got-served monthly 0.5 2019-08-12 https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1516559601705-THHL3G2AZIZFU3A779ZK/image-asset.jpeg Blog - You Got Served Photo credit: Kyle Anthony Hill https://www.weskao.com/blog/pushing-the-limits monthly 0.5 2019-08-12 https://www.weskao.com/blog/nicole-kidman-you-lucky-girl monthly 0.5 2019-08-12 https://www.weskao.com/blog/drink-up monthly 0.5 2019-08-12 https://www.weskao.com/blog/my-confusing-plate monthly 0.5 2019-08-12 https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1516559251664-BFCQPQVEYLVS7951KEK7/tumblr_lpp3u46U271qdewb0.jpg Blog - My Confusing Plate https://www.weskao.com/blog/pump-it-up monthly 0.5 2019-08-12 https://www.weskao.com/blog/dont-surprise-me monthly 0.5 2019-08-12 https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1516559017846-O0O4CBVQF6TOVFLHHSQ9/image-asset.jpeg Blog - (Don't) surprise me Photo credit: Toro E. from Yelp https://www.weskao.com/blog/the-power-of-words monthly 0.5 2019-08-12 https://www.weskao.com/blog/focus-focus monthly 0.5 2019-08-12 https://www.weskao.com/blog/yo-make-me-happy monthly 0.5 2019-08-12 https://www.weskao.com/blog/thank-you-come-again monthly 0.5 2019-08-12 https://www.weskao.com/blog/but-wait-theres-more monthly 0.5 2019-08-12 https://www.weskao.com/blog/super-bowl-commercials monthly 0.5 2019-08-12 https://www.weskao.com/blog/dear-corporations monthly 0.5 2019-08-12 https://www.weskao.com/blog/squeeze-here monthly 0.5 2019-08-12 https://www.weskao.com/blog/who-is-paris-hilton monthly 0.5 2019-08-12 https://www.weskao.com/blog/smart-bart monthly 0.5 2019-08-12 https://www.weskao.com/blog/get-schooled monthly 0.5 2019-08-12 https://www.weskao.com/blog/preggers-sans-hiv monthly 0.5 2019-08-12 https://www.weskao.com/blog/insight-into-my-sole monthly 0.5 2019-08-12 https://www.weskao.com/blog/care-to-go-for-a-swim monthly 0.5 2019-08-12 https://www.weskao.com/blog/use-me monthly 0.5 2019-08-12 https://www.weskao.com/blog/heres-to-good-wine-good-friends-and-good monthly 0.5 2019-08-12 https://www.weskao.com/blog/just-another-genius-move monthly 0.5 2019-08-12 https://www.weskao.com/blog/got-coke monthly 0.5 2019-08-12 https://www.weskao.com/blog/tell-me-a-secret monthly 0.5 2019-08-12 https://www.weskao.com/blog/sweet-nature monthly 0.5 2019-08-12 https://www.weskao.com/blog/everything-old-is-new-again monthly 0.5 2019-08-12 https://www.weskao.com/blog/sometimes-you-have-to-lie-to-tell-the-truth monthly 0.5 2019-08-12 https://www.weskao.com/blog/you-can-do-better monthly 0.5 2019-08-12 https://www.weskao.com/blog/parli-italiano-parli-altoids monthly 0.5 2019-08-12 https://www.weskao.com/blog/dove-diapers monthly 0.5 2019-08-12 https://www.weskao.com/blog/3-steps-to-greatness monthly 0.5 2019-08-12 https://www.weskao.com/blog/th-s-is-co-l monthly 0.5 2019-08-12 https://www.weskao.com/blog/over-250-reasons-why-this-is-terrible monthly 0.5 2019-08-12 https://www.weskao.com/blog/cheers-to-that monthly 0.5 2019-08-12 https://www.weskao.com/blog/functional-schmunctional monthly 0.5 2019-08-12 https://www.weskao.com/blog/groovy-or-guilty monthly 0.5 2019-08-12 https://www.weskao.com/blog/open-wide monthly 0.5 2019-08-12 https://www.weskao.com/blog/hey-ben-call-me monthly 0.5 2019-08-12 https://www.weskao.com/blog/we-are-the-champions monthly 0.5 2019-08-12 https://www.weskao.com/blog/spank-me monthly 0.5 2019-08-12 https://www.weskao.com/blog/rapport-made-easy monthly 0.5 2019-08-12 https://www.weskao.com/blog/mcmaybe-ill-check-this-out monthly 0.5 2019-08-12 https://www.weskao.com/blog/design-on-many-many-dimes monthly 0.5 2019-08-12 https://www.weskao.com/blog/ikea-land-of-dreams monthly 0.5 2019-08-12 https://www.weskao.com/blog/lesson-from-thanksgiving monthly 0.5 2019-08-12 https://www.weskao.com/blog/hi-were-making-a-change-using-simpler monthly 0.5 2019-08-12 https://www.weskao.com/blog/titanic-the-sequel monthly 0.5 2019-08-12 https://www.weskao.com/blog/blondes-in-bras monthly 0.5 2019-08-12 https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1516565898536-58JPLLH3PTFK791II2DJ/image-asset.jpeg Blog - Blondes in bras https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1516565933309-7TNDGDWXRQU0MIMZ51ZE/image-asset.jpeg Blog - Blondes in bras https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1516565951116-8LNDSF8D4RQHSYV8936R/image-asset.jpeg Blog - Blondes in bras https://www.weskao.com/blog/i-shoot-you-shoot-we-shoot monthly 0.5 2019-08-12 https://www.weskao.com/blog/i-got-a-tank-top-at-jcrew-recently-it-came-with monthly 0.5 2019-08-12 https://www.weskao.com/blog/part-iii-of-the-trilogy monthly 0.5 2019-08-12 https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1516565451542-AXQU6GD3HZMWPALU0206/image-asset.png Blog - Part III of the trilogy https://www.weskao.com/blog/cest-chic monthly 0.5 2019-08-12 https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1516565247759-TX0E1ZPE8P9CRCXRNCPO/image-asset.jpeg Blog - C'est chic https://www.weskao.com/blog/is-this-j-aklfwe-i-easy-to-read monthly 0.5 2019-08-12 https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1516565389609-TZV0KOVDPCBJF02LM9F3/image-asset.jpeg Blog - Is this j;aklfwe;i easy to read? https://www.weskao.com/blog/put-on-some-pants monthly 0.5 2019-08-12 https://www.weskao.com/blog/absurd-yes-effective-definitely monthly 0.5 2019-08-12 https://www.weskao.com/blog/co-founder-of-twitter-drinks-with-himself monthly 0.5 2019-08-12 https://www.weskao.com/blog/the-floor-your-floor-could-shine-like monthly 0.5 2019-08-12 https://www.weskao.com/blog/authenticity-and-the-big-o monthly 0.5 2019-08-12 https://www.weskao.com/blog/i-love-asus-and-bitzches monthly 0.5 2019-08-12 https://www.weskao.com/blog/improving-website-copy-shopkick monthly 0.5 2019-08-12 https://www.weskao.com/blog/nothing-about-the-mayhem-commercials-makes-me monthly 0.5 2019-08-12 https://www.weskao.com/blog/louis-vuitton-wallets-only-5-usd monthly 0.5 2019-08-12 https://www.weskao.com/blog/awesome-video-from-jack-bredenforder-on-landors monthly 0.5 2019-08-12 https://www.weskao.com/blog/no-pain-no-sell-the-ad-clearly-communicates-the monthly 0.5 2019-08-12 https://www.weskao.com/blog/the-concept-is-unique-for-a-food-commercial-very monthly 0.5 2019-08-12 https://www.weskao.com/blog/great-brands-create-they-dont-copy-why-be-a monthly 0.5 2019-08-12 https://www.weskao.com/blog/category/Leadership monthly 0.5 https://www.weskao.com/blog/category/Decision+making monthly 0.5 https://www.weskao.com/blog/category/High+performing+teams monthly 0.5 https://www.weskao.com/blog/category/Product monthly 0.5 https://www.weskao.com/blog/category/Courses monthly 0.5 https://www.weskao.com/blog/category/Uncategorized monthly 0.5 https://www.weskao.com/blog/category/Management monthly 0.5 https://www.weskao.com/blog/category/Marketing monthly 0.5 https://www.weskao.com/blog/category/Strategic+Leadership monthly 0.5 https://www.weskao.com/blog/category/Leveling+up monthly 0.5 https://www.weskao.com/blog/category/Course+Strategy monthly 0.5 https://www.weskao.com/blog/category/Career monthly 0.5 https://www.weskao.com/blog/category/Startup monthly 0.5 https://www.weskao.com/blog/category/Communication monthly 0.5 https://www.weskao.com/blog/tag/Leadership monthly 0.5 https://www.weskao.com/blog/tag/High+performing+teams monthly 0.5 https://www.weskao.com/blog/tag/McDonald%27s monthly 0.5 https://www.weskao.com/blog/tag/recap monthly 0.5 https://www.weskao.com/blog/tag/video monthly 0.5 https://www.weskao.com/blog/tag/Marketing monthly 0.5 https://www.weskao.com/blog/tag/Course+strategy monthly 0.5 https://www.weskao.com/blog/tag/top+posts monthly 0.5 https://www.weskao.com/blog/tag/Strategic+Leadership monthly 0.5 https://www.weskao.com/blog/tag/cohort-based+courses monthly 0.5 https://www.weskao.com/blog/tag/website+feedback monthly 0.5 https://www.weskao.com/blog/tag/Communication monthly 0.5 https://www.weskao.com/blog/tag/On-boarding monthly 0.5 https://www.weskao.com/blog/tag/brand+equity monthly 0.5 https://www.weskao.com/blog/tag/Decision+making monthly 0.5 https://www.weskao.com/blog/tag/authenticity monthly 0.5 https://www.weskao.com/blog/tag/online+courses monthly 0.5 https://www.weskao.com/blog/tag/2021 monthly 0.5 https://www.weskao.com/blog/tag/startups monthly 0.5 https://www.weskao.com/blog/tag/Management monthly 0.5 https://www.weskao.com/blog/tag/messaging monthly 0.5 https://www.weskao.com/blog/tag/TV+ads monthly 0.5 https://www.weskao.com/blog/tag/marketing monthly 0.5 https://www.weskao.com/blog/tag/Leveling+up monthly 0.5 https://www.weskao.com/blog/tag/Career monthly 0.5 https://www.weskao.com/blog/tag/Startup monthly 0.5 https://www.weskao.com/blog/tag/Community monthly 0.5 https://www.weskao.com/newsletter-old daily 0.75 2023-09-27 https://www.weskao.com/contact daily 0.75 2024-12-13 https://www.weskao.com/advisory daily 0.75 2025-08-20 https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/9a87a96e-e068-4f11-863d-499cbd674ead/Reni+Cao.jpeg Consulting & coaching - Make it stand out Founder, stealth startup; Former Head of Growth at Curated, YouTube, Zenefits https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/2a307055-7aa2-4749-8fe8-5fe71e01dc3d/Johnny+Chen.jpeg Consulting & coaching - Make it stand out Johnny Chen Director of Product, Hims & Hers https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1590088878371-AJWCEH0LLQHWSG5ZMF69/Ted+Biggs_Shaftesbury_headshot.jpeg Consulting & coaching Ted Biggs VP of Technology Shaftesbury (creators of Slasher on Netflix, Murdoch Mysteries on CBC) https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1552493676731-TNB1P66O64YOOM03ACBB/Wendy+Teague+Poo%7EPourri.jpg Consulting & coaching Wendy Teague Creative Director supernatural & Poo~Pourri https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1580924402042-KP52PRPHPTXCA7P83UM5/Donovan+Ryan+headshot.jpeg Consulting & coaching Donovan Ryan CIO Australian Radiation Protection And Nuclear Safety Agency https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1563292537657-ZGAVYMX9W3M2EU65NWOU/paul+levatino.jpg Consulting & coaching Paul Levatino Former Executive Producer for Suzy Batiz, Poo~Pourri, supernatural https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1565816814253-ZDMRGVTIHWDB2ZAASTY6/Rebecca+Croll.jpg Consulting & coaching Rebecca Croll Director of Content Startupfest https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1526948350703-ZVOS5MBMA6B353P2ZT5O/elie.jpg Consulting & coaching Elie Calhoun Director of Operations Code Innovation https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/4c64acd3-ce25-4bdc-bbdc-51f8697424d8/Alex+Peck.jpeg Consulting & coaching Alex Peck Creative Director Seth Godin Productions https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1526948674701-Z7F49Z5MX4VCVLZOE40R/pascal.jpg Consulting & coaching Pascal Finette Co-founder Radical Ventures, Singularity U's Chair Entrepreneurship & Open Innovation https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1531329077828-9XZ1HGBNJQRMAYBM44ZX/geralyn.jpg Consulting & coaching Geralyn Villaflor Co-founder Sammy and Claire; Wharton MBA https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/8cce572e-b14d-4ed0-a322-d4bf8d12b5d9/Endre.jpeg Consulting & coaching Endre Elvestad Founder SignLab https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/4b9a6633-bb40-42a4-95c6-1e94813f1917/Lex+Hoefsloot.jpeg Consulting & coaching Lex Hoefsloot CEO Lightyear https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/08b49fd5-fcf0-4648-a2c3-05ca85cac36b/Michael+Villasenor.jpeg Consulting & coaching Michael Villaseñor Head of Design, Podcasts Spotify https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1531102651006-AVNQYLI0M72N2BRQC3Y2/sarah+peck.jpg Consulting & coaching Sarah K. Peck Founder Startup Pregnant https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/3529e5a4-a781-4f83-992f-f26592ab2bd5/Greg+Fitzgerald.jpeg Consulting & coaching Greg Fitzgerald Head of Capital Markets, Pachama; former Director, Technology Credit Solutions at Silicon Valley Bank https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1e440c99-ad23-424f-a3e3-dad5c1ffebc1/Janine+Heath.jpeg Consulting & coaching Janine Heath Business Development Executive Shaftesbury https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1531153225422-M700CB77BUFU5LQTU81D/george.jpg Consulting & coaching George Papanastasatos Co-founder Organic Gemini https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1563293464115-JQM65R4Q0TFRDXD7TEFK/yuki.png Consulting & coaching Yuki Hanyu CEO IntegriCulture https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1764a2b2-7db9-4538-b595-23198c0c2536/Matt+Tanner.jpeg Consulting & coaching Matt Tanner Education Lead MailChimp https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1552493389655-9A39UMGNEMJF91QBH0HY/Melyssa+St+Michael+LinkedIn.jpg Consulting & coaching Melyssa St. Michael Former VP of Marketing Poo~Pourri https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/86708c29-70ff-46a7-92bf-93cb690dd54a/Sunny+Verma.jpeg Consulting & coaching Sunny Verma CEO TutorBright https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1568922711810-HNPDETBJSGLD46H2HQ97/Rosa+Li.jpg Consulting & coaching Rosa Li Founder, CEO wildwonder (sold in Whole Foods) https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/a6b0eba3-2a71-4a61-91d3-452090155de6/Zach+Grove.jpeg Consulting & coaching - Make it stand out Zach Grove VP of Marketing Nextiva https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1531329154683-HT5GYCJRGLBWHKS35MGW/geralyn.jpg Consulting & coaching Dr. Steph Habif Vice President, Behavioral Sciences Tandem Diabetes Care (NASDAQ: TNDM) https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/0689abc0-cfaa-4566-9a63-d033720b02ad/Greg+Shove.jpeg Consulting & coaching Greg Shove CEO Section https://www.weskao.com/podcasts daily 0.75 2025-05-29 https://www.weskao.com/best-articles daily 0.75 2026-04-01 https://www.weskao.com/leadership-articles daily 0.75 2023-10-28 https://www.weskao.com/marketing-articles daily 0.75 2023-11-29 https://www.weskao.com/product-strategy-articles daily 0.75 2023-11-15 https://www.weskao.com/resources daily 0.75 2024-06-20 https://www.weskao.com/videos daily 0.75 2023-09-20 https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/f43d2528-75ff-4d59-9a6a-5995bdd2fab3/The+Future+of+Education-+Insider+Status+podcast.png Videos - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.weskao.com/about daily 0.75 2025-05-29 https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/78362a8d-6131-42c5-98ef-ce338e724aa4/SXSW+2022_Wes+Kao+backstage.jpeg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/27e32253-f5e6-4377-ae5b-66b94b1bf7f4/SWSW+2022_Wes+Kao.jpeg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/5b1ffc4e-3cf1-4eca-a32d-fcaa25be8c5e/Wes+Kao+Entrepreneur+Magazine+Women+of+Impact+2021.jpeg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/46c80d06-06c1-42d8-a176-60f5afa3d05b/DSC02578.JPG About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.weskao.com/home daily 1.0 2025-09-24 https://www.weskao.com/cohort-based-courses-articles daily 0.75 2021-09-03 https://www.weskao.com/thank-you daily 0.75 2021-03-28 https://www.weskao.com/newsletter daily 0.75 2025-01-19 https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/3f437d6f-e3ab-4552-a47f-dfa77301d113/Logos+for+Carrd+page.png Wes Kao's Newsletter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.weskao.com/sponsor daily 0.75 2024-01-04 https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/cfa76909-3a94-4c16-87b4-5c4e4d4f6272/Logos+for+Carrd+page.png Sponsor - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/b7fc500c-2959-46f2-bb7a-7b9513297167/LinkedIn+demographics_seniority-11-19-16.16.15.png Sponsor - Make it stand out Screenshot of Wes Kao’s LinkedIn demographics. Past 365 days, as of November 2023. https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/8d97d0f9-56da-4d05-8399-5edeafac9d6f/LI+demographics_job+titles_Nov+30+20223.png Sponsor - Make it stand out Screenshot of Wes Kao’s LinkedIn demographics. Past 365 days, as of November 2023. https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/1b6e3163-7b85-457a-b276-3559b24f58fa/LI+sponsorship_Shield+screenshot_Nov+20+2023.png Sponsor - Make it stand out Screenshot of Wes Kao’s SHIELD Analytics report. Report time frame: Nov 25, 2022 - Nov 26, 2023. https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/22cf9238-c913-4d29-9b35-58aff6610524/Substack+newsletter+locations_world+map.png Sponsor - Make it stand out Screenshot of Substack newsletter reader demographics https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/827217a6-0612-45dd-8f99-47505c92e17e/Substack+reader+locations.png Sponsor - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.weskao.com/newsletter-linkedin daily 0.75 2025-01-19 https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/3f437d6f-e3ab-4552-a47f-dfa77301d113/Logos+for+Carrd+page.png Wes Kao's Newsletter: Featured on LinkedIn - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.weskao.com/coaching daily 0.75 2026-03-05 https://www.weskao.com/home-copy daily 0.75 2024-05-17 https://www.weskao.com/home-copy-1 daily 0.75 2024-05-17 https://www.weskao.com/newsletter-homepage daily 0.75 2025-01-19 https://images.squarespace-cdn.com/content/v1/5a63ce8249fc2bd3d2b85ef8/3f437d6f-e3ab-4552-a47f-dfa77301d113/Logos+for+Carrd+page.png Wes Kao's Newsletter: Homepage - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.weskao.com/wes-course daily 0.75 2024-08-26