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 Receiving the Purple Cow Award from Seth Godin, September 2017.

Receiving the Purple Cow Award from Seth Godin, September 2017.

Here are some of my most popular essays and an introduction to my work.

Talks and Interviews

10K Hours podcast

Stanford interview

Lean Startup Conference 2015 in San Francisco

A Q&A with the Director of Seth Godin’s altMBA


Selected Writing

Fast Company - Why Lululemon’s “CEO Wanted” Ad Is Bad For The Brand

Redesigning Airbnb's ads

How to create psychological hooks for sticky products

How to sell technical products

How to Design an Online Course with a 96% Completion Rate


Side Projects

Lessons Learned: event series for women in leadership

House Oversight Committee calling sprint: influencing legislators

Good Morning, Love: hacked MailChimp to send personalized drip emails

Ruth Bader Ginsburg and the Supreme Court: Photoshop as social critique


Want to nerd out?

Here are some topics I care about, in no particular order.

  • Developing a "spiky" point of view
  • How to hire, train, and grow change agents and intrapreneurs
  • How to lead regardless of your title
  • Intersectional feminism, unconscious bias
  • Adopting a rigorous, methodical, systematic approach to marketing


Working Together

I'm lucky to work with amazing clients doing important work across a variety of industries, including healthcare, education, B2C/B2B software, food, and consumer goods. If you're interested in leveling up your team to supercharge your marketing and growth, send me a note at to learn more.