Start Here

Here are some of my most popular essays and an introduction to my work.


Talks and Interviews

10K Hours podcast

Stanford interview

Lean Startup Conference 2015 in San Francisco

A Q&A with the Director of Seth Godin’s altMBA


Selected Writing

Fast Company - Why Lululemon’s “CEO Wanted” Ad Is Bad For The Brand

Redesigning Airbnb's ads

How to create psychological hooks for sticky products

How to sell technical products

How to Design an Online Course with a 96% Completion Rate


Side Projects

Lessons Learned: event series for women in leadership

House Oversight Committee calling sprint: influencing legislators

Good Morning, Love: hacked MailChimp to send personalized drip emails

Ruth Bader Ginsburg and the Supreme Court: Photoshop as social critique


Want to nerd out?

Here are some topics I care about, in no particular order.

  • Developing a point of view
  • Doing highly leveraged work given limited resources and constraints
  • Creating strong team cultures and psychological safety
  • Translating “sticky” behavioral economics concepts into smart product decisions
  • Unconscious bias, changing behavior, getting buy-in
  • Women of color in leadership
  • How introverts lead differently
  • Empowering leaders to become changemakers
  • Using marketing to make the world a better place


Working Together

I work with a handful of clients each quarter on marketing strategy. If you're interested in seeing if we're a good fit, send me a note at