Testimonials

Curious what it’s like to work together? Great question! Here's what some good people have to say about it.

 

 
Wendy Teague Creative Director supernatural & Poo~Pourri

Wendy Teague
Creative Director
supernatural & Poo~Pourri

Wes was phenomenal at helping us with our product launch and rollout. Launches will always be a scramble in some sense, but she is a freaking godsend. I appreciate her! Wes allowed our team to step back and really think about what direction we should be heading in. Because of her thoughtful approach re: strategy and systems, we saved months from running around in circles. We were all able to confidently drive towards the same goal and grow our brand.
 
 
Paul Levatino Former Executive Producer for Suzy Batiz, Poo~Pourri, supernatural

Paul Levatino
Former Executive Producer for Suzy Batiz, Poo~Pourri, supernatural

We hired Wes to build the messaging strategy and roadmap for two of our new brands. These brands were new waters and new territory for all of us, but they were crucial and we planned to invest heavily in these product lines.

Wes was able to take our vision of where we wanted to go, the assets we had, and the areas that we want to play. Then she helped figure out how we should position ourselves: how we should sound, what we should talk about on social channels, how we should look—all that and more. She really helped define and put a plan in place that was easy for our team to execute.

The result was stronger implementation across our channels, email marketing, website, and packaging.

And the best part: it wasn’t just “strategy” which then disappeared into the universe. She never left us hanging. She delivered actionable assets that we continue to use as guides and tools ongoing.
 
 
Rebecca Croll Director of Content Startupfest

Rebecca Croll
Director of Content
Startupfest

Wes delivered an excellent, extremely well-rated workshop on our largest stage. We were thrilled to have her as part of our Startupfest 2019 speaker lineup!

There was a thunderstorm and pouring rain that day, but the crowd lined up out the door waiting for her session. Wes’ talk was packed and the audience was engaged throughout. The feedback entirely positive, without exception, which is rare!

She’s great to work with too. She was conscientious and communicative. As an event organizer, I promise, that’s huge. As much as a good talk.

If you’re looking for a speaker who can bring energy and an interactive talk to your event, I highly recommend Wes. She’s 100% worth it—I look forward to working with her in the future.
 
 
Elie Calhoun Director of Operations Code Innovation

Elie Calhoun
Director of Operations
Code Innovation

Wes is a genius when it comes to crafting messaging and targeted stories. Her strategy in marketing and honing in on impact are second to none. I trust her immensely.
 
 
Alex Peck Creative Director Seth Godin Production

Alex Peck
Creative Director
Seth Godin Production

Wes sees what’s possible, then translates that vision into creative solutions that create lasting value for an organization. You want her on your team, not your competitor’s.
 
 
Pascal Finette Co-founder Radical Ventures, Singularity U's Chair Entrepreneurship & Open Innovation

Pascal Finette
Co-founder
Radical Ventures, Singularity U's Chair Entrepreneurship & Open Innovation

Wes is one of the few marketers I have met who has the mind of an engineer (and believe me – I have met many people in my time at Mozilla, Google, SU Ventures and beyond). She is logical, systematic, and brings rigor to a topic that is sometimes seen as fuzzy. I would hire her in about 1/10th of a millisecond. Seriously.
 
 
Geralyn Villaflor Co-founder Sammy and Claire; Wharton MBA

Geralyn Villaflor
Co-founder
Sammy and Claire; Wharton MBA

Wes opened my eyes to the idea that a negotiation doesn’t have to be a battle of logic. Initially, I was worried about what I should say and nervous about getting thrown off. Now, I can stay present in the conversation and still get my point across–even without notes. Wes is very good at what she does. She knows her field inside and out, and understands the complexities of difficult conversations when the stakes are real. When you have an important conversation you need to get right, Wes should be your go-to.
 
 
Endre Elvestad Founder SignLab

Endre Elvestad
Founder
SignLab

As a technical founder, I was initially skeptical of marketing. Wes helped us see that a great product isn’t enough. We needed a clear story to help customers and investors understand our technology. If you need clear messaging about why your product matters, you need to work with Wes.
 
 
Lex Hoefsloot CEO Lightyear

Lex Hoefsloot
CEO
Lightyear

Wes managed to get to the essence of my dilemma so I could make a smart decision for what was best for my company. It was extremely helpful to hear what my blind spots were in terms of marketing fundamentals. In combination with her concrete suggestions, it helped me to build a new mental model for how my team will approach marketing.
 
 
Michael Villasenor Exec. Creative Director of Product Experience Hearst Newspapers

Michael Villasenor
Exec. Creative Director of Product Experience
Hearst Newspapers

Wes is a true industry leader. With passion and deliberate decision-making, she propelled our marketing strategy to new limits. She inspired us to challenge norms, yet remained conscious of industry trends.
 
 
Sarah Kathleen Peck Executive Director Startup Pregnant

Sarah Kathleen Peck
Executive Director
Startup Pregnant

Wes helped me brainstorm new and creative ways of accomplishing my goal that I would never have come up with on my own. The result? We came up with a great strategy for making the podcast a more interactive experience and the project was a huge success. People who need to think in creative, focused ways about how to achieve their goals, specifically in marketing and in strategic planning, would benefit from working with Wes.
 
 
Greg Fitzgerald Founder, CEO ventureSTEM

Greg Fitzgerald
Founder, CEO
ventureSTEM

Wes offers a focused, practical perspective on how to position your product. She takes the black magic out of growth, so you skip past the hype and cut straight to what works.
 
 
George Papanastasatos Co-founder Organic Gemini

George Papanastasatos
Co-founder
Organic Gemini

When I first heard of Wes, I had the wrong impression that she was like an agency–that she would tell us ‘do this’ or ‘don’t do that.’ We’ve had that before and it didn’t work. The agency didn’t know our business like we know our business. Instead, Wes taught us how to think, and it was up to us to fill in the blanks. Wes had a completely different approach that was a more long-term way to handle our marketing and product launch needs ongoing. If we had her knowledge a year ago, we would have saved a lot of time and money. My only regret is I wish we had worked with her sooner.
 
 
Yuki Hanyu CEO IntegriCulture

Yuki Hanyu
CEO
IntegriCulture

I took lots of notes during Wes’ session because it was extremely valuable. I have been applying what I’ve learned from her, and I’m constantly positively surprised by the results. My team members (young and old) now have a much clearer picture of how to talk to customers and the media about our business and technology.
 
 
Matt Tanner Education Lead MailChimp

Matt Tanner
Education Lead
MailChimp

I was uncertain if working with Wes made sense for me, being that I have a full-time employer and a job that I love, in addition to my nascent online presence. But I realized a positive return on investment before our first real call thanks to her thorough and uniquely tailored prework. That alone was worth the price of admission.
 
 
Melyssa St. Michael Former VP of Marketing Poo~Pourri

Melyssa St. Michael
Former VP of Marketing
Poo~Pourri

Wes is one of the best I’ve ever worked with. I love how her brain works. She helped get our [supernatural] launch to a really good place.
 
 
Sunny Verma CEO TutorBright

Sunny Verma
CEO
TutorBright

I thought I knew marketing–until Wes started talking. I have never taken notes faster in my life and wish the session was recorded. Mind blown.
 
 
Rosa Li Founder, CEO Tea Crush

Rosa Li
Founder, CEO
Tea Crush

Wes has a brilliant mind! I wanted an outsider to bring in perspectives I wasn’t able to see myself. Not having come from a marketing background, I didn’t truly appreciate what marketing meant for my product until working with Wes.

The most valuable part was she brought in examples from other industries, which were surprising and insightful. I learned a tremendous amount from her analysis and case studies on how other brands positioned themselves to stand out, despite having similar formulas as other brands.

We zoned in on one functional area for a fairly broad product - going from super herb infusion targeting different functional areas to a mental focus product. Even though this wasn’t the direction we ended up going with, having Wes’ guidance with designing customer interviews and analyzing the industry helped with the final positioning—and helped me make branding decisions faster.
 
 
Dr. Stephanie Habif Senior Director, Behavioral Sciences Tandem Diabetes Care

Dr. Stephanie Habif
Senior Director, Behavioral Sciences
Tandem Diabetes Care

When our team was looking for a marketing expert for our upcoming product launch, Wes was the clear choice. We operate in a highly-regulated industry, and we needed someone who would avoid shortcuts that might damage our brand. Our launch team had a mix of 20 coordinators, managers, and senior leadership across four departments, and Wes’ powerful stories, exercises, frameworks, and analogies helped everyone get on the same page. The workshop was extraordinarily powerful and I highly recommend it.
 

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