The status quo is hard to overcome.
Inertia, fear of change, and the status quo. When you’re doing something new, these are your biggest competitors.
So how do you get people to care?
I'm Wes Kao, a marketer helping B2C brands launch new products and create new categories. Previously, I was the co-creator and Executive Director @ Seth Godin's altMBA where I helped thousands of change agents level up. In the past ten years, I’ve launched 150+ products, features, and campaigns as an in-house operator.
Now, my mission is to help you develop a spiky point of view and get people to care more about what you do. If you want to challenge the way things have always been done, let’s work together and make it happen.