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The best product doesn't always win.

So how do you get people to care about your product, technology, or idea?

I'm Wes Kao, a marketing strategy expert, and previously founding Executive Director @ Seth Godin's altMBA. I've led marketing at multiple B2C brands, and launched over 150+ campaigns, programs, features, initiatives, and products.

The status quo and inertia are hard to overcome. My mission is to help leaders like you use marketing to help people care more and drive growth.