The best product doesn't always win.
Hi, I'm Wes. I believe many challenges aren't purely technology or product problems—they are people problems. The question is: How do we get people to care about the products we make?
If you have a great product, but people don't seem to care, you're in the right place. My specialty is developing marketing strategy for products that require changing consumer perception and behavior. Drop me a line at firstname.lastname@example.org and I'll share more about how I help organizations like yours.
Previously, I spent 10 years in marketing roles in-house at venture-funded startups and Fortune 500 brands. Most recently, I was Executive Director of Seth Godin’s altMBA, a new workshop that challenged best practices and assumptions about online education. The traditional MOOC has a completion rate of 7%, but the altMBA's completion rate is 96%.
As the first hire on the founding team, I helped grow the workshop from a whiteboard idea to a global institution in 180 countries and 550+ cities, with 2,000+ extraordinary alumni. We established a new product in a category nobody understood, with a price point 50x more than the competition. It was a privilege to work with, coach, and lead thousands of brilliant change agents doing important work within their organizations and communities.
Prior to the altMBA, I held leadership roles in product marketing, brand management, and digital marketing at Flite (acquired by Snapchat), Bare Escentuals, L’Oreal, and Gap. I earned a B.S. in Business Administration from the Haas School of Business at the University of California, Berkeley.
Outside of work, I run a storytelling event series for women in leadership, hacked MailChimp to send personalized drip emails, used Photoshop to challenge ideas on gender equality, and rewrote Airbnb’s ads for fun.