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The best product doesn't always win.

So how do you get people to care about your product, technology, or idea?

I'm Wes Kao, a marketing and growth consultant, and previously founding Executive Director @ Seth Godin's altMBA. I've led marketing at multiple B2C brands, and launched over 150+ campaigns, programs, features, initiatives, and products.

If you're doing anything new, you've probably noticed the status quo is hard to overcome. My mission is to help leaders like you use marketing to help people care more, drive growth, and inspire action.