About

Receiving the Purple Cow Award from Seth Godin, September 2017.

Receiving the Purple Cow Award from Seth Godin, September 2017.

Wes helps good people and products get the recognition they deserve.

As a marketing strategist and operator, she brings 10+ years of in-house experience at Fortune 500 brands and venture-funded startups. She specializes in unconventional marketing for consumer brands who challenge the status quo and disrupt sleepy industries. Her clients include brands like Poo~Pourri, supernatural.com, Suzy Batiz, Tandem Diabetes, Mailchimp, Ghirardelli, and more.

Previously, Wes was the founding Executive Director of Seth Godin's altMBA. Under her leadership, the altMBA grew from zero to 550 cities in 45 countries in three years of high-growth. She designed the altMBA's beloved coaching system, launched the global digital community, oversaw acquisition/retention channels, and built a team of 40 people to support rapid scaling. Before the altMBA, she was Special Projects Lead for Seth Godin HQ, where she produced bestselling Udemy courses, prototype hackathon days, the 7-day Your Turn Challenge, and the Leadership Workshop.

Prior to this, Wes led digital marketing and brand management at Flite (acquired by Snapchat), Bare Escentuals, L’Oreal, and Gap Inc. Her work has been published in Inc, Fast Company, and Entrepreneur, and she has lectured at MBA programs including UC Berkeley and Harvard.

In 2017, Wes was selected for the Singularity University Global Solutions Program fellowship on climate change, held at NASA Ames and sponsored by Google. She serves as a mentor for Backstage Capital and WeWork Labs. Wes received her B.S. in Business Administration from the Haas School of Business at the University of California, Berkeley.

 

 
 
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Side Projects

House Oversight Committee calling sprint: Influencing legislators

Good Morning, Love: Hacked MailChimp to send personalized drip emails

Ruth Bader Ginsburg and the Supreme Court: Photoshop as social critique

 

Lessons Learned

Lessons Learned is an invite-only storytelling event for women leaders. It's an intimate, live event where speakers share 5 minute stories about hard-earned career advice.

Participants and speakers include women from organizations like Apple, Gap Inc, Bank of America, Sharethrough, Deutsche Bank, eBay, 23andMe, Aspire Public Schools, New York City Ballet, Percolate, Swarovski, Kickstarter, and Del Monte.

You can find more here.

Lessons Learned at the Kickstarter HQ in Brooklyn, NY

Lessons Learned at the Kickstarter HQ in Brooklyn, NY

 

Want to nerd out?

Besides marketing, here are some other topics I care about:

  • Developing a "spiky" point of view

  • How to hire, train, and grow change agents

  • Plants (I have a mild obsession with propagating plants in my living room.)

  • Intersectional feminism, women of color, and unconscious bias

  • Meeting fellow introverts and low-ego people who want to build great things