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The best product doesn't always win.

So how do you get people to care about your product, technology, or idea?

I'm Wes Kao, a marketing strategy expert, and previously founding Executive Director @ Seth Godin's altMBA. I've led marketing at multiple B2C brands, and launched over 150+ campaigns, programs, features, initiatives, and products.

If you are building anything new, you've noticed the status quo is hard to overcome. My mission is to help leaders like you use marketing to help people care more and drive growth.