Building new products
Start here with my most popular posts on building new products.
These are the greatest hits that have been shared the most or had the biggest impact on readers.
🦊 Rigorous thinking fundamentals
⭐️ No lazy thinking – Rigorous thinking is asking critical questions about tactics, and having a systematic way of making decisions.
Asking questions = no skin in the game. If you ask, try to answer – It’s easy to ask big questions, but much harder to answer them.
How to be more analytical – It’s not about numbers. It’s about developing healthy skepticism and curiosity. Ten ways to do this.
🧠 Strategic positioning and messaging
⭐️ Turn bugs into features – The things you thought you were constraints could actually become selling points.
⭐️ Inception is real. Here’s how to plant your ideas. – Don’t plant negative ideas in people’s heads. Guide what you want them to think.
🤔 Understand human nature
👀 Appeal to customer worldviews
🧪 Validate your ideas
Stop A/B testing everything: Only run experiments that inform your future actions – Some experiments are literally not worth your time. Before you take action, ask: “What will I do with this information?”