Spiky point of view: Let’s get a little controversial 🌵

A spiky point of view is a perspective others can disagree with. But it’s not being contrarian for the sake of it. This is the quickest way to differentiate yourself.

No lazy thinking: How to become a rigorous thinker

Rigorous thinking is asking critical questions and having a systematic way of making decisions. Here’s how to train your team to think rigorously.

Develop adjacent skills to become a better operator

The best marketers might call themselves marketers... But they secretly have expertise in adjacent areas.

Super Specific How: How to make your cohort-based course more rigorous

Cohort-based courses force instructors to be accountable and intellectually honest because there’s less room to get away with BS.

The Brand vs. Performance Marketing Spectrum

Are you optimizing for long-term brand equity or immediate wins? This will sharpen every decision about your marketing.

State Change Method: How to deliver engaging live lectures on Zoom

Just say no to monologues.

The rise of the end-to-end marketer

End-to-end marketers take a little and turn it into a lot. They don’t worry about who’s responsible for the “strategy”, “planning”, and “execution”. They just get the job done.

Strategy, not self-expression

Strategy means only saying things that get you closer to changing the person’s behavior. It’s probably 10% of what you want to say.