Below is an archive of every blog post shared through this site since 2010. For posts by topic, check out articles on marketing, leadership, and building new products.
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Mediocre copy is a missed opportunity.
As a marketer, you need every lever you have to win. You could invest everything into making an incredible product… But if you have poor messaging, all your hard work is wasted. The bad messaging obscures your value.
On the other hand, good messaging is an amplifier. It takes a seed of something good and aggrandizes it.
Read MoreWhen you have writer’s block, you stare at a blank Google Doc or talk out loud.
Here’s why both of those options aren’t ideal:
Talking out loud: We talk fast. So we say a lot. It's unfiltered and seems to make sense at the time. But your tone of voice, speed, and pauses are verbal—they don’t translate into a written medium. A full page of transcribed audio can be completely unusable.
Staring at a blank page: You think you have a lot to say… until you sit in front of your computer. The blank page. The blinking cursor. It’s hard to know where to begin.
Luckily, there’s a third approach.
Read More