Proof that I Didn't Stop Writing: 11 Articles on Digital Marketing and Advertising

People ask me why I stopped writing.

I’m always caught off guard when I hear this. Why? Because I feel like I’m writing all the time.

And I am – just not on my own blog.

During the week, I write for Flite’s blog, and focus on digital marketing, digital advertising, content marketing. Beyond that, I’m usually working on other pieces of content, like this press release for a recent funding announcement, or a case study, or an eBook.

By the end of the week, I’m pretty spent in terms of writing.

So how is Flite’s blog different from the material here?

My personal blog is mainly about the marketing that surrounds us on a daily basis. The stuff we interact with while walking to work, browsing the mall, pouring cereal in the morning, flipping through a magazine.

There is a ton of messaging that consumers are presented with, and it’s worth taking a closer look to understand how marketers position ideas, persuade, and what we can learn – or watch out for. (Hey, I’ll be the first to admit that sometimes marketers push the boundaries.)

On the other hand, for Flite’s blog, I focus on macro-trends in digital marketing and online advertising.

The tone is also more editorial and journalistic. I can’t be as snarky because I’m representing Flite’s brand, not my own. So I maintain a brand voice that is conversational, relevant, and authoritative.

Having to write for a corporate blog has been great training for crafting catchy and descriptive headlines to entice clicks, using SEO key words, and including well-researched links.

It’s a bit different but I wanted to share some recent articles with you. Here they are below.

1. Why Brand Marketers Need To Do Rapid Prototyping

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2. 3 Ways Online Publishers Mirror The Way Consumers Discover, Consume, And Share Content

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3. Why J.Crew Is Better At Content Marketing Than You Are

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4. Two Methods For Brand Managers To Analyze Campaign Performance

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5. Combining Real-Time And Native Advertising

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6. The Impact Of Timing For Viral Videos

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7. The Future Of Store Experiences: How The World’s Largest Retailer Is Reinventing Print Ads And Embracing Digital Content

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8. Targeting With Real-Time Mobile Ads Based On Weather

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9. What Corporate Brand Marketers Can Learn From Startups

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10. 6 Ways To Overcome Banner Blindness

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11. How Paid Media Publishing Transforms Ads That Tax Consumers

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UncategorizedWes Kao