“Don’t try to market to everyone.” By now, this advice is obvious. We know we can’t appeal to everyone.
But what if you feel like your product really is for everyone? Where do you start?
One way to narrow down your focus is to think about your customers as concentric circles on a bullseye. In the center of the bullseye are your core customers. These are people who are die-hard fans, who completely “get it.” They are excited you exist.
Start by marketing to them, then expand outwards. This is especially valuable if you have limited resources and bandwidth.Read More