Posts in Marketing
Drawing someone in vs getting them to stay

When you're at the mall and walk by the Gap, you might see a rainbow assortment of colorful t-shirts on the front table. There's bright coral, lemon yellow, vibrant blue. You decide to go in and take a look. Most of the time, you'll walk out with a shirt that's grey, white, black, navy.

The folks at corporate HQ know this. As an analyst at Gap Inc, it used to be my job to make sure that inventory levels reflected what customers actually bought, not what they thought they wanted to buy.

I think this is a great analogy that applies to marketing, especially for complex and technical startups.

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MarketingWes Kao