Employees used to swim in their own lane. That doesn’t work anymore.
At all types of organizations, I’m seeing more high-performers get rewarded when they can handle projects end-to-end. If a normal marketer is an infantry soldier, these marketers are Navy SEALs. They can parachute into unknown territory to quickly assess a situation. Then determine the best course of action.
They are highly trained, flexible, disciplined, and razor sharp in their execution.
End-to-end marketers have a vision, can develop a strategy, and can execute to bring their idea to life.
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