When you bite into a donut, but realize it's a bagel
My friend was reaching for a donut and salivating for the freshly-glazed beauty when…
She bit into it.
And realized that it was a BAGEL.
Now, you might love bagels. I do. But if you thought you were about to take a huge bite out of a Krispy Kreme donut, and it ended up being a plain, doughy bagel - there is truly nothing more disappointing.
I thought of this today because I was waiting in the lobby of an office building, and saw a clear tumbler vase filled with gold foiled things. For a second, I thought they were bite-sized Snickers bars.
I excitedly took a step toward the concierge desk, and realized that the “candy” was gold foil paper rolled and stuffed into the vase as a decoration.
I don’t even like Snickers bars. But I felt robbed.
If you can, prevent your customers from thinking they are getting one thing, when what you’re giving them is actually less exciting.