Functional schmunctional

One of my favorite movies is Love Actually. In the film, the balding guy asks his mistress what she needs for Christmas.

She responds, “I don’t want something I need. I want something I want - something pretty.” This magazine ad for Simon G. jewelers captures the sentiment.

Takeaway: In case you were considering a vacuum cleaner as a Christmas gift for the female in your life….don’t.

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MarketingWes KaoAds, Marketing