Disrupting a static industry is hard. It’s even harder when the city you’re headquartered in hates you.
People are angry with Airbnb for recent billboards and bus shelter ads in San Francisco. The ads were a cheeky way to allude to Proposition F, which is up for voting in the next few weeks. The messages refer to the estimated $12 million in hotel taxes that Airbnb paid to the city in the last year.
But the campaign came across as passive aggressive and smug. Social media erupted, and Airbnb is taking the posters down.
This isn’t simply a local issue.Read More