Insight into my sole

J.Crew does an excellent job of getting recognition for the cost/handiwork that goes into producing their merchandise. 

The website showcases specific reasons why a J.Crew shoe is high quality.  This makes customers feel educated about details that a less-discerning eye may fail to appreciate.  The brand can now justify charging a price that the newly in-the-know customer is happy to pay.  

Brilliant.

UncategorizedWes Kao