Put on some pants
This online ad was on the side of my browser. I found it to be clear and direct.
1. Simple message: pants.
2. Pictures of people in pants.
3. Click and you’ll see more people in pants.
4. Brand logo
5. Brand identity emphasizes being made in USA
Take-away: Prioritize your messages. It’s better to get one message across than to confuse people with too many ideas.