C'est chic

Okay, so this site is really targeting me as a 18-34 year old young professional female who wants polished clothing for work and play. Right on. 

I refreshed my browser window and saw another version of an Ann Taylor advertisement. It’s a step up from the Heidi Klum ad in my last post.

The model’s stance is a little awkward. I like the sense of movement, but her fists are antagonistic and she’s doing a weird squat.

Plain black cardigans are chic, but for the purpose of grabbing a customer’s attention, showing a more “special” sweater would dramatize the message. 

Take-away: Align images and text for maximum impact.

MarketingWes KaoAds, Marketing