Okay, so this site is really targeting me as a 18-34 year old young professional female who wants polished clothing for work and play. Right on.
The model’s stance is a little awkward. I like the sense of movement, but her fists are antagonistic and she’s doing a weird squat.
Plain black cardigans are chic, but for the purpose of grabbing a customer’s attention, showing a more “special” sweater would dramatize the message.
Take-away: Align images and text for maximum impact.