Posts tagged Brand equity
People don't trust their own judgment

Why do people buy bestselling books?

Why are there laugh tracks in sitcoms?

Why are we suspicious of restaurants that are empty?

All of the above are examples of when we look around to see what people around us are doing…. To help us decide what we should do.

We feel pressure to fit in with our peers, to do the right thing that is expected of people like us. This means taking social cues from others, and using those social cues to give context to what we think is cool (or not).

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