Posts tagged Community
How to design engagement triggers for your new community

Increasing engagement is a big deal for most startups and brands. You might have a presence on a channel—Instagram, Facebook, Slack, email, or your own internal platform—but do people want to show up?

The more engaged people are, the stickier your product is, and the more reason they want to stay. The longer a customer stays, the more chances you have to ultimately make a sale. But without a strategy for increasing engagement, digital communities can easily fizzle out. This leaves you panicking for ways to get people to come back, which is not a fun spot to be in.

If you're a co-founders or marketer, here are the key elements of maintaining (and growing) community participation.

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How to grow a community from 0 to 2,000+ active alumni

Digital communities... Everyone seems to be talking about them.

At the altMBA, I had the privilege of building our community from scratch to 2,000+ alumni. You might have read that a community can increase engagement, build a moat around your product, and lower your cost of customer acquisition over time. All of that can be true.

You might be thinking, I'm sold. Can I skip the strategy and go straight to building my community? I want to start sending out Slack invites!

But wait:

First, having a Slack room does not equal a community. (That’s a topic for another post...) Second, you can skip straight to execution, but you might end up building the wrong thing. You could invest several months and thousands of dollars into a digital community that no one wants to be part of.

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