Increasing engagement is a big deal for most startups and brands. You might have a presence on a channel—Instagram, Facebook, Slack, email, or your own internal platform—but do people want to show up?
The more engaged people are, the stickier your product is, and the more reason they want to stay. The longer a customer stays, the more chances you have to ultimately make a sale. But without a strategy for increasing engagement, digital communities can easily fizzle out. This leaves you panicking for ways to get people to come back, which is not a fun spot to be in.
If you're a co-founders or marketer, here are the key elements of maintaining (and growing) community participation.Read More