Posts tagged Empathy
How to market a product you wouldn't use

It’s easier to sell stuff you use yourself. That's why companies give employee discounts.

This way, the staff can genuinely say, “My favorite pasta is the carbonara, but if you’re in the mood for seafood, the scallops are magical.”

But if a product you have to market isn't for you, what should you do?

There will come a day when you won’t be in the exact same demographic and psychographic as your customers. Your job is to connect with them anyway.

Learning to get excited about what your customers get excited about will make you better at every part of your job.

So how do you do that?

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MarketingWes KaoMarketing, Empathy