Posts tagged Experiments
Stop A/B testing everything: Only run experiments that inform your future actions

There's a lot of hype about data-driven marketing. But almost everyone forgets to mention an important downside: overhead.

I've run hundreds of growth and marketing experiments over the years, both formally and informally. In hindsight, some experiments were literally not worth my time.

Why? Setting up an experiment requires you to define what you want to test, clean the data, track results, troubleshoot... Each of these steps take effort to set up. If you leap in head first, you might spend hours setting up an experiment with little payoff. By prioritizing what to experiment, you can skip useless experiments altogether, conserve your energy, and focus on experiments that will lead to meaningful leaps forward.

Before you A/B test, ask yourself:

β€œWhat will I do with this information?”

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No lazy thinking: How to train your team to think rigorously and systematically

If you're a leader, you got to where you are because you think strategically and are killer at execution. You simply can't get very far without being good at both.

Now that you're in charge of people, though, your ability to increase impact depends on how well you manage OTHER people. You need your team to become smarter, sharper A-players.

Unfortunately, sometimes smart people (like you) accidentally traumatize their teams...

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