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Wes Kao

The concept is unique for a food commercial -very Shanghai Olympics opening ceremony - without the typical close-ups of fresh juicy edibles. However nothing about people in colorful spandex makes me want a smoothie. 

Are there ways for advertisements to make people crave food without appealing to the senses?

(Source: https://www.youtube.com/)

MarketingWes KaoOctober 23, 2010Messaging, Ads, Marketing
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MarketingWes KaoOctober 23, 2010Messaging, Ads, Marketing
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MarketingWes KaoOctober 20, 2010Messaging, Ads, Marketing

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