Posts tagged Messaging
Simplify first, not last

One common approach is to write a lot, then trim later.

But sometimes, that means you come up with something entirely different than if you had decided to write something short from the beginning.

Simplifying first is a strategy to help you surface options that are categorically better. By setting a different target, you play a different game altogether.

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Assume your reader will skim, not read

If you are pitching ANYTHING–getting funding, getting a meeting with a decision maker, getting picked to win an RFP…

You should assume that your audience is skimming your note. When your memo arrives, most people are busy doing something else.

They are feeling dull, distracted, or cranky. They are scrolling through their phone. They have 15 browser tabs open and running late.

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