Posts tagged Messaging
Assume your reader will skim, not read

If you are pitching ANYTHING–getting funding, getting a meeting with a decision maker, getting picked to win an RFP…

You should assume that your audience is skimming your note. When your memo arrives, most people are busy doing something else.

They are feeling dull, distracted, or cranky. They are scrolling through their phone. They have 15 browser tabs open and running late.

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