The floor your floor could shine like

This Pledge ad reminds me of the Old Spice “Swan Dive” commercial. Both are done in one uncut shot with the spokesperson walking from one scene to the next. 

The Pledge commercial is very fast-paced, so I counted the number of scene changes. Guess how many there are? There’s a whopping 8 different scenes versus 4 in the Old Spice one. Pledge probably wanted to show the versatility of their product on multiple surfaces, but it took a couple times watching the ad to fully appreciate the details while paying attention to what the spokesperson was saying. 

What do you think of the pace?

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MarketingWes KaoAds, Marketing