We live in a noisy world. Whichever industry you’re in, there are thousands of other people like you trying to get noticed.
Unless you distinguish yourself, you’ll never get a chance to show how different you actually are.
To stand out, you need to develop what I call a “spiky” point of view.
What is a spiky point of view?
A spiky point of view is a perspective others can disagree with. It’s a belief you feel strongly about and are willing to advocate for. It’s your thesis about topics in your realm of expertise.
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