Posts tagged Positioning
Inception is real. Here’s how to plant your ideas.

In the movie Inception, the characters debate whether it’s possible to plant ideas in people’s heads.

Can you make them think YOUR idea was THEIR idea to begin with? 🤔

LOL. Anyone who has ever worked in an office knows the answer is YES.

Inception is 80% of what “leadership without authority” is. Lao Tzu said it best: “A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves.”

All those times your manager agreed to your idea because they thought it was their idea? That was inception.

Now that we agree inception is real, be mindful of the ideas you’re planting. Why? Because the issues you shine attention on will influence what your audience thinks about. And ultimately, whether they agree to your idea.

What you spend time on gets aggrandized--which means you might accidentally turn a non-issue into an issue.

Read More