Early in my career, I worked with some of the smartest people at the Gap headquarters in San Francisco. I was bright-eyed and excited to be there, so I’d spend time after work putting together “trend boards” about styles that were trending in the market.
“I’m seeing a lot of high-end designers using plaid.”
“Leggings sales have been steadily going up while pants sales stayed constant.”
“A lot brands are beginning to offer activewear this year.”
I would pat myself on the back when I pointed out an insight. I thought everyone else would pat me on the back too.
This wasn’t the case.Read More