Posts tagged brand equity
When talking to customers is a waste of time

If you’re leading a product launch, at some point, you’ll want to talk to real customers. This is an important step and you should keep a pulse on what people want.

Here is where the problem comes in.

When you’re researching, it’s easy to schedule and execute a bunch of customer development interviews.

You pat yourself on the back and say, “I’m being iterative, putting myself out there, and testing my idea with customers!”

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