I hate the phrase “personal branding.”
Remember school projects? There was always that one kid who didn’t do much work, but was great at presenting. The teacher thought they did all the work. Personal branding reminds me of that person, now all grown up–and still talking their way through life. Ugh.
Most of us are not good at “personal branding.” A lot of good people are too busy actually doing the work to spend energy managing the optics of that work.
Unfortunately, this means well-deserving people often get the least credit.Read More