I recently shipped a product for Valentine’s Day called Good Morning Love. It’s a seven day drip email campaign where you write lovey-dovey notes that get sent to your partner every morning from Feb 14 - Feb 21, 2015. If you want to sign up, it’s not too late - click here. The concept might seem fairly simple, but there were a lot of decisions that went into shaping the product and user experience. I want to go behind the scenes to share how I built psychological hooks into the product and why it’s important to do so.
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