Blog

Below is an archive of every blog post shared through this site since 2010. For posts by topic, check out articles on marketing, leadership, and building new products.

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Copywriting snobbery

MarketingWes KaoApril 5, 2012Ads, Copy, Marketing

Brand Positioning: The Shane Company

MarketingWes KaoApril 4, 2012Marketing

The Huffington Post -- Kony 2012: Lying to Tell the Truth

StorytellingWes KaoApril 1, 2012Storytelling

What Your Homepage Says About You -- Brand Messaging on Lululemon

MarketingWes KaoMarch 29, 2012Messaging, Marketing

Expanding Your Knowledge about Cross Functional Roles

Leveling upWes KaoMarch 29, 2012Levelling up

The Huffington Post -- Just Another Awkward OKCupid Date

Wes KaoMarch 27, 2012

Analysis of Kleenex Brand Messaging: Don't Blame Your Customers

MarketingWes KaoMarch 22, 2012Ads, Messaging, Marketing

UncategorizedWes KaoMarch 20, 2012

Attention to Brand Details: St. Regis Style

MarketingWes KaoMarch 16, 2012Marketing

How to Tell Better Stories in Daily Life

StorytellingWes KaoMarch 15, 2012Storytelling