Brand Transparency and Building Trust: McDonald's Q&A Microsite MarketingWes KaoJune 28, 2012McDonald's, Marketing
Case Study: 5 Ways Chipotle Makes a "Coming Soon" Sign Interesting MarketingWes KaoJune 15, 2012Marketing, Ads, Copy
Quotable Comics: Stringing Together the Advice of Famous People Leveling upWes KaoMay 24, 2012Levelling up
Academy of Art: Establishing Credibility Through Messaging MarketingWes KaoMay 16, 2012Marketing, Messaging
Lessons of a Nine Year Old Founder: How Caine’s Arcade Won The Support of 100K+ Fans Around the World Marketing, Leveling upWes KaoApril 25, 2012Startups, Marketing, Levelling up, Career advice
The Huffington Post -- Kony 2012: Lying to Tell the Truth StorytellingWes KaoApril 1, 2012Storytelling
What Your Homepage Says About You -- Brand Messaging on Lululemon MarketingWes KaoMarch 29, 2012Messaging, Marketing