"This is intentional": Setting Customer Expectations for Unexpected Product Features MarketingWes KaoApril 1, 2014Messaging, Product, Marketing
According to McDonald's, It Would Take 796 Years For an Employee To Save A Million Dollars MarketingWes KaoApril 1, 2014Marketing
Apple iPod Touch: Is "Funness" a Hit or Miss in the Tagline? MarketingWes KaoJuly 20, 2013Marketing, Ads
Proof that I Didn't Stop Writing: 11 Articles on Digital Marketing and Advertising MarketingWes KaoJune 14, 2013Marketing, Writing
The Difference Between Clever Versus Deceptive Marketing MarketingWes KaoApril 20, 2013Marketing, Messaging
3 Lessons from Senator Marco Rubio's Awkward Water Break Leveling up, Influence and PersuasionWes KaoFebruary 13, 2013Levelling up, Influence and Persuasion