When you're launching a thing, it's helpful to think about the process in three roughly equal parts. What's considered 'a thing'? I define a product or project as something that you're creating to put out into the world.
It could be a web product, website, app, zine, publication, course, poll, physical product, blog post, album, video, collection, survey, directory, event, book, and many other items.
You might be setting yourself up for disappointment if you think that one part of the launch process is 90% of the battle, but it's really only 33% of it.
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